Instagram is testing a donation sticker for its Stories feature, as found by app researcher Jane Manchun Wong. The feature looks similar to what Facebook offers with its donation and fundraising tools for personal or charity reasons.
Based on her screenshot, it seems like people on Instagram will be able to search within a list of nonprofits to link straight to the sticker.
This feature will give users the ability and option to fundraise for their favorite nonprofits. Even better, this will provide nonprofits with an entirely new platform for fundraising Instagram Stories. Instagram Stories recently hit a milestone of 500 million daily active users, so this is an assuring option for nonprofits or any other organization with a significant focus on fundraising.
For the nonprofits with fewer followings on Instagram, it might be the best time for you to start partnering with an influencer in their niche. Influencers and Brands love proving they care about a cause and can help you reach a broader audience and promote your cause — win, win.
Currently, though, this donation sticker is still in experiment mode. In the meantime, the rest of us will have to stick with the classic “swipe up” feature to link.