We all know that Instagram is supposed to be profitable for brands and businesses. It’s one of the perfect go-to platforms that you should be using.

However, have you ever wondered HOW beneficial is Instagram really?

Instagram Stats 2018: Usage

1- As of June 2018, there are almost 1 billion monthly active users.

18 Instagram Stats every Marketer Should Know for 2018

2- As of June 2018, there are nearly 500 million daily active Instagram users.

3- The Like button has been hit an average of 4.2 billion times per day.

Instagram Stats 2018: Organic Marketing

4- Instagram pictures get 23% more engagement than Facebook.

5- Businesses on Instagram regularly receive engagement from 5% of their total followers.

6- Brands and businesses get engagement rates 10x higher on Instagram than they get on Facebook.

Instagram Stats 2018: Brand & Customer Relationships

7- 70% of Instagram users look up a brand on the platform.

18 Instagram Stats every Marketer Should Know for 2018

8- 80% of Instagram users follow at least one brand on the platform.

9- 60% of Instagram users find out about new products through Instagram.

10- More than 200 million Instagram users visit a brand or business profile at least once a day.

Instagram Stats 2018: Content

11- Brands post an average of 28 times per month.

12- Pictures with texture got higher engagement rates, with 79% more engagement than low texture.

18 Instagram Stats every Marketer Should Know for 2018

13- Pictures with blue as the dominant color get 25% more engagement than photos with red as the dominant color.

18 Instagram Stats every Marketer Should Know for 2018

14- Lower saturated pictures get 18% more likes.

18 Instagram Stats every Marketer Should Know for 2018

Instagram Stats 2018: Hashtags

15- 7 out of 10  hashtags on Instagram are branded hashtags.

16- Hashtags that include an average of 21-24 characters work better than shorter hashtags.

Instagram Stats 2018: Stories

17- 46% of Instagram and 42% of Facebook Stories users like a good giggle.

18 Instagram Stats every Marketer Should Know for 2018

18- There are 400 million Instagram users watching Stories daily.

What do you think?

Which statistics amazed you the most?

Which was your most inspired to see? Share your thoughts and questions in the comments below!