Don’t ever underestimate the importance of Instagram hashtags. It plays an essential role in expanding your Instagram reach, and it helps you develop your following.

The Purpose of Using Hashtags on Instagram

So why should we include hashtags in our Instagram captions?

Hashtags help you categorize your content. These can either be common hashtags that everybody uses – in which case you are arranging your posts and pictures with others who share similar content. Alternatively, many brands create their own branded-hashtags to generate interest and to connect their posts about a specific product or campaign together.

Most Instagrammers love to expand their following. But there is no point in being followed by people who are not interested in your content. By using relevant hashtags, you can make your posts available to users who are already interested in the subjects. And if they engage with your posts, they are likely to follow you to see more content on the same topic.

25 Most Popular Instagram Hashtags for Getting NEW Followers

The Top 25 Instagram Hashtags:

Currently, the 25 most popular Instagram hashtags are:

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smile
  25. #food
25 Most Popular Instagram Hashtags for Getting NEW Followers
Don’t Always Use the Popular Hashtags on Instagram

You have to balance your desire to use popular hashtags against the risk of being crowded out of favorite topics. In many ways, this is alike SEO when you try to track keyword terms in Google’s search engine. Most users will do better if they decide to rank for long-tail phrases, such as “men’s fashion in New York” than they will for a general term like “fashion.”

If you are creating an Instagram post about love, you might include #love as one of your 30 allowed hashtags. But you should concentrate on using related hashtags with smaller, yet massive followings, such as #wonderful, #hug, #lover, or #loveisintheair.

25 Most Popular Instagram Hashtags for Getting NEW Followers
Trending Instagram Hashtags

While the exact list of most favorite and popular Instagram hashtags is continually changing, there are apparent popularity trends. There are a few different niches which always work well on Instagram. The above list shows how many popular Instagram posts highlight fashion, beauty, and food. Although not currently in the Top 25 at the time of review, #travel usually performs very well, too.

Will you consider using Instagram hashtags in your captions? Which one is your favorite? Tell us in the comments below.