Instagram is the visual playground of social media, so for most of us, our captions are an afterthought. While we admit a well-filtered picture can do wonders for a brand’s engagement numbers, there’s one more crucial element involved in a successful social strategy – the Instagram caption. While you might be thinking it’s no big deal, a quality caption can benefit your brand in more ways than one.
Here are a few reasons why your brand should stop overlooking the power of the caption.
- Captions Represent YOU
- Captions Encourage Engagement
- Captions Create Brand Awareness
Here let’s read about some Instagram caption ideas:
1- Questions in your caption Questions can help you get more “engagement” (if your goal is to grow your Instagram page). Don’t go crazy asking questions all the time. Again, keep it natural. Questions should be: Simple and International Everyone should be able to read, understand and answer your question. Tip: Write your question at the beginning of your caption so that people see it straight away when they look at your post.
2- Ask people to tag other accounts This is an amusing Instagram caption idea because you’re inviting people to join the fun. Ideas: Tag your BFF Tag your favorite Instagrammer Tag a fellow entrepreneur Tag someone who inspires you Tag three people you are grateful for Tag 3 people who always have your back Tag an Instagram friend you’d love to meet in real life.
3- Personal caption Personal captions are usually extended captions. They are like a story. They are a great way to build relationships with people because someone can always relate in one way or another to your situation. Your situation, day or project might inspire or motivate someone. Note: it doesn’t mean that you have to write an extended caption to build relationships. If you’re not the kind of person to write extended captions, don’t write extended captions. It will feel forced and not natural (you won’t have fun, and people will feel it).
4- Follow a story/sequence Writing captions can be easier if you tell a story. Think about your Instagram as a TV series. All the episodes in a series are linked together. You can do the same for your Instagram. Instead of thinking about brand new captions for each post, think about how your posts can be linked together in the same “story” or “theme” or “sequence”: It helps your readers know what to expect next It builds anticipation It enables you to organize your content (less stress) So what story can you tell?
5- Quotes Write a quote in your caption. The quote can be directly or indirectly related to your photo. The quote can be a: Motivational or inspirational quote Poem Book quote Lyrics of a song.
6- Break down your paragraphs using emoji Why so serious on Instagram? Some people are having a blast in their Instagram caption. They are writing like they speak and are not taking things too seriously (which makes it fun on Instagram).
7- Be yourself, people will automatically connect It sounds cliché, but it’s true: there’s nobody else out there like you, so be yourself and you will stand out (re-read this sentence). Sometimes we are so focused on the number of likes, comments, and followers that we forget that there is a person behind an account. And who says “person,” says “personality.” Instagram is a personal platform. People connect with people. You shouldn’t try hard to “fit in” or to “be like” someone else on Instagram. Be yourself. Write what you would want to read. The reason why some of the biggest (and smallest) Instagram accounts are so successful is that they are “personal” and they are “themselves.”