The passion for becoming an Instagram influencer is getting more and more popular every day, and lots of people seek to earn money and fame by becoming a social media influencer in any platform. Making money as an Instagram influencer seems to be easy from afar but you have to put lots of effort into becoming an Instagram influencer.
What is an Instagram influencer?
Instagram influencers, as it is obvious from its title, are Instagram users who have a great amount of popularity and credibility among their audience. Instagram influencers are popular enough to persuade their fans and followers. Get their attention by using their trustworthiness and authenticity.
Overall, Influencers can actually influence the people who keep track of them, easily by just talking to them in a few words, because, their audience trust and love them.
There are influencers on all other social media platforms rather than just Instagram, and you can always find your desired social media influencer in any of the platforms you are most active or run a business marketing campaign on.
Do Instagram Influencers get paid?
Getting paid is the biggest goal for anybody who thinks of becoming an Instagram influencer because that seems very satisfying to get paid for almost all of the Instagram posts you make. A social media influencer, no matter what the platform is, gets paid for making posts and stories which introduce a brand or product to their audience, but the cost varies between Influencers regarding the number of followers they have.
Influencers are divided into two parts which knowing them is necessary If you are thinking of becoming an Instagram influencer. We have two kinds of social media influencers Micro-Influencers vs. Macro Influencers. Just keep reading to figure out the differences between them.
The differences between Micro and Macro Instagram Influencers
If you are wondering how to become an Instagram Influencer, one of the main factors you need to decide about is whether to become a Micro or Macro Instagram influencer. But the first step in making such a decision is to get more information about these two different kinds of influencers.
Who are Micro-influencers?
Micro-influencers are just like us, ordinary people, and most of them have less than 10k followers on Instagram. A micro-influencer is usually striking to become an Instagram influencer, and to get more followers and attention. These influencers typically have good taste in photography.
Who are Macro influencers?
Macro influencers are much more famous on Instagram. They have lots of followers, and lots of Instagrammers know them. These influencers are usually celebrities who have thousands or millions of followers.
Huge brands and businesses are more likely to approach Micro-influencers to advertise their business since they’ll be shown to millions of people this way. But let’s frank, if you are new in becoming an Instagram influencer, this seems like an impossible goal at the very beginning.
How much money can we make as Instagram influencers?
It is not surprising to know Instagram influencers make lots of money by merely posting to their feeds or stories. The amount of money spent on Influencer marketing is predicted to approach $8 billion by 2020. That’s a huge amount of money! This shows how popular the need to become an Instagram influencer is and how many people believe that it is effective.
As mentioned earlier, the amount of money a social media influencer charges varies mostly by the number of followers they have. For example, Instagram influencers can charge approximately $75 to $3,000 per post.
How to become an Instagram influencer?
There are some basic factors you need to care about in order to become an Instagram influencer. Who doesn’t like to get paid on Instagram for making posts? Who hates making money that easily? But a thing to mention is that it needs lots of effort and persistence to succeed and stand out on Instagram.
Keep reading because we have now reached the main part of the blog, and we are going to get to know all the ways necessary on how to become an Instagram influencer and start making money.
1/ Choose your Instagram Niche
To become an Instagram influencer, the first step you need to make in order to get started is to figure out what you are going to do. An Instagram Niche is the subject you would be posting about and sharing personal experiences. Mindfully choose the Niche you want to dedicate to your Instagram account. Think about that one skill or passion you mostly have. For example, are you good at styling and have good taste in fashion? There you go, you can pick up the Fashion or Style Niche.
Keep in mind that you need to have basic knowledge of the niche you pick to be able to capture user’s attention and make posts about that specific subject. So just avoid going with the trends and choose a niche only because it is popular because you would end up faking to be an expert on it and would never become one of the reliable Instagram influencers for that niche.
You can have more than one specific niche, as long as you have information on them, and they are not irrelevant and random to one another. Take the example of Yasmin, a beauty and Lifestyle blogger on Instagram. She has clearly mentioned her niche in her bio.
2/ Make a good first impression
If you are willing to become an Instagram influencer, you need to know how to capture attention and make people want to see more of you and your profile. The first two things that captures the eyes of a visitor are a good Instagram bio and a beautiful Instagram feed theme.
- Eye-catching Instagram bio
I’m sure most of you underestimate the power of Instagram bios, but let me tell you that, to become a successful Instagram influencer, one of the things you have to care about is to have an eye-catching bio. One of the first things which catch an audience’s eyes is a profile bio. Your bio is like the cover page of a book. Introduce yourself and what you do briefly and describe a bit about the thing you are interested in. Remember that you need to know how to create a good Instagram bio if you are trying to find out So if you want to know how to become an Instagram influencer.
3/ Stick to a consistent Instagram feed theme
One of the things that are sometimes overlooked when someone is trying to become an Instagram influencer is to have a consistent design for posting to their feed and sticking to one Instagram aesthetic for their profiles.
Having a beautiful feed theme has a couple of benefits. The first one is that your feed would catch the eyes of any visitor and makes them want to see more of your posts, and it brings engagement to the account. The second benefit of having a consistent Instagram feed theme is that you’ll have a very organized and neat way of posting, and you have made your Instagram profile look like an interesting album anyone would like to go through.
4/ Add contact ways to your Instagram bio
Nobody can deny that the first goal of anybody who likes to become an Instagram influencer, is to make money by collaborating with brands and businesses. Make yourself available to any company that wants to reach out to you for cooperation and sponsorship. So, always have at least one contact way such as an email, on your bio to make it easier for businesses to stay in touch with you.
5/ Switch to an Instagram business account
Another essential factor in learning how to become an Instagram influencer is to figure out the importance of switching to an Instagram business account. All of the successful influencer accounts on Instagram have a business account because that makes the process of growth much easier.
The best advantage of switching to a business account is that you’ll have so much detailed information about your followers, posts and engagement rate. Instagram insights would completely give you information on when your posts got the best impressions and which of the posts your followers loved the most. These data would surely help you in knowing how to maintain a better Instagram account and become more popular among audiences.
6/ Be comfortable and friendly
Nobody can ever succeed in becoming an Instagram influencer by just sharing a couple of photos or videos daily. It is just not about posting to Instagram; it is about the relationship you build with the audience. If you want popularity, and if you are willing to influence your followers, avoid being shy.
Think of your followers as friends, let them see who you exactly are, show both your bright and dark side to them. Share stories with them on Instagram captions and make them interested in keeping track of the posts you make. Sorry to be frank, but a shy person who fakes everything about his/her life on Instagram would never make a popular Instagram influencer.
7/ Create your own unique hashtag
It is very wise to make a hashtag of your own and use it specifically on all the posts you make. A unique hashtag would give you recognition, and people would know and find you more conveniently by that hashtag. You can set your business or brand’s name as the unique hashtag or just make a creative one.
8/ Devote time to making high-quality posts
Instagram is all about visuals, especially pictures, and Instagrammers do not interact with the blurry pictures and anyone who struggles to take good pictures but forgets about the quality.
As one of the priorities to become an Instagram influencer, you need to think of investing in a good camera or a photographer because your photos are the things that determine whether people would love to follow you and interact with your content or not.
9/ Show your followers you care
Instagrammers love to get engaged. What I mean by this is that they love to feel they are important to their favorite influencer, and they love it when you, for example, make interactive stories asking them questions, making polls and asking their opinion.
Engagement Is the bond between the audience, and it is one of the most important factors to help someone become an Instagram influencer. So keep replying to comments, answering to DMs and create captions that make your followers engage with you.
How to automate Instagram direct messages?
In this section, I have a very tricky idea for all of your upcoming Instagram influencers. Popular Instagram accounts usually receive hundreds of direct messages every day, and if they just keep ignoring them, they are losing popularity. As an Influencer, you need to care for your audience.
I can understand that when you reach a great follower count, maintaining the relationship with the followers is hard, and you might not have the time to answer all your DMs. But there is a way to keep sending your target audiences the messages you want, without even touching any device.
That trick is to automate your direct messages and sending auto DMs to all existing followers, non-followers, custom lists of the accounts or a welcome message to each new follower you get. This way you stayed engaged with your audience, and they feel how you care for them. The most powerful Instagram Auto DM sender is without a doubt our very own Instazood.
10/ Engage with relevant influencers and brands
As soon as you exceeded 10k followers, you are considered an influencer, but a Micro one. You now have an audience that loves you, and it is time to get the attention of relevant brands for sponsorship or advertisement.
In order to make your way easier to become an Instagram influencer, you need to collaborate with other influencers in the same niche as well, because that has a couple of good benefits. The first benefit is that you’ll be able to network within your niche and come across opportunities you may not have heard of otherwise.
The second benefit would be that when you team up with another influencer, you are being shown and introduced to their audience as well, and this can get you more popularity.
To get brands and relevant businesses notice you, the best thing is to tag them on the posts you share or reach them directly through DMs or email for collaboration.
Who are the top Instagram influencers?
To me, the top Instagram influencers are the people who were not celebrities before starting to gain fame on Instagram, and they are self-made influencers who put so much effort and gained all their huge number of followers by themselves and organically.
Most of the top Instagram influencers are actually celebrities such as Football players, politicians or models, etc. Celebrities did not need to make an effort to gain followers on Instagram, and as soon as they made an account and announced it officially, their fans and all the people who were interested in them followed them, and they started getting a huge amount of follower numbers, and finally, they are considered Instagram influencers.
But in this section, I want to introduce those accounts who are self-made and were not known by most of the people before becoming an Instagram influencer, because they were the real influencers in my point of view.
The “Influencer marketing hub” website, has made a list of 25 Instagrammers who they believe are influential in their niches, so just head down to the site to find a complete list of top Instagram influencers.
Who is the biggest Instagram Influencer?
As mentioned earlier, the more followers one has, the more successful he/she is as an Instagram influencer, no matter if they were celebrities or not. In conclusion, the account with the most followers is surely the biggest Instagram influencer. As of November 2019, the most-followed person is footballer Cristiano Ronaldo, with over 190 million followers.
Cristiano Ronaldo now works also as a social media influencer, along with his footballer career, and he has done thousands of advertisements for different products and brands.
How to find Instagram influencers?
There are so many reasons why we need to be able to find Instagram influencers within our niche or interest. The most important reason is that we need influencers to market our business because we know how effective Instagram influencer marketing campaigns are. Actually that is way better than running Instagram ads.
We cannot choose an influencer out of the blue and randomly, not paying attention to their niche. That’s why we need to get help from a tool that can find top Instagram influencers for us regarding our niche, locations, hashtags, and keywords. I know you are now wondering if there is a tool that can do all of these for you? Of course, and that is one of the newest features of Instazood.
Instagram search is the newest feature of Instazood helping users to search posts, users, hashtags with their chosen keywords and niche. This feature’s main goal is to find Instagram influencers. The only thing you have to do is to set your desired filters for Instagram posts, for example, Number of likes, comments, followers and Engagement rate along with your subject. After that, you’ll get lots of posts that match the filters you have applied and from there you can find the accounts posting them and this way you have easily found your desired Instagram influencers regarding the setting you have chosen.
One of the easiest ways to make money these days is to become an Instagram influents and get paid for merely for making posts and stories, but the process of becoming an influencer needs a bit effort. Don’t be stressed out, if you consider the tips mentioned in this blog carefully, you are on your way, just be patient because gaining lots of followers and making trust between audiences takes time.