Instagram is one of the most popular social media networks around us. The photo-sharing app launched its Stories feature in August 2016. The result has been surprising as for the other features of Instagram.

The Stories feature enables users to post pictures, videos, or even text that disappears after 24 hours. Instagram Stories are exciting and fun. You can make them as interactive and creative as you want. It provides your audience with good reasons to follow you and come back for more.

Here is how you can use Instagram Stories to build a brand awareness

1- Use Story Highlights

Did you know that you can make your Stories available to your followers even after the 24 hours? Just Add them to your Highlights and voila. Your Stories will be available on your profile in the Highlights section.

Instagram Highlights enable brands to curate multiple Stories so that their followers can watch them at their convenience; this will allow you to make your content evergreen.

How to Design Instagram Stories That Captivate your Followers

2- Use stickers, polls, and other interactive stories features

The poll feature on Instagram Stories can help you engage your followers better. It also lets you get to know them better as well as their preferences. This features can help you create content that resonates with your target audience. When you ask about their opinions, you will receive some significant data, and they’ll feel more valued and connected to your brand.

How to Design Instagram Stories That Captivate your Followers

3- Create User-Generated Content

An excellent way to use Stories to engage your audience is to leverage user-generated content (UGC). Encourage your audience to feature your products in their Stories and to tag your brand in them.

You can offer some inspiration so that users are motivated to share their experiences using your products. You could give them freebies or even an opportunity to be featured on your Instagram page.

User-generated content can save you a lot of time and energy. It allows you to promote your products without being too salesy or pushy. It also helps you build credibility and gain the trust of your target audience.

How to Design Instagram Stories That Captivate your Followers

4- cooperate Influencers

Influencer marketing is excellent for promoting your products and is common on most social media platforms.

You can use Stories for influencer marketing in two ways:

  1. You can share product pictures or videos with your influencers and ask them to use them in their next Stories.
  2. You can ask influencers to create their own Story that features your brand.

5- Share Personal Stories

People have an intrinsic curiosity about the way things work. To tap into that curiosity, you can share stories about your brand or products, customer experiences, the process of production, or even your agents. impressing your viewers with behind-the-scenes Stories which help you humanize your business and connect with your audiences on a deeper level.

How to Design Instagram Stories That Captivate your Followers


Instagram Stories are here to stay. If you aren’t using them yet, you are definitely missing out on a lot.

Have you made Stories a part of your Instagram marketing strategy yet? Let us know your experiences in the comments below.