One of the hottest marketing trends in 2019 would be video marketing on social media. Instagram is one of the top social media for you to get well-known.
As researches have shown, video interactions are 21% have more interactions and engagements than photos on Instagram. So you can take advantages of this to add to your profile’s quality by increasing more views and engagements.
Tips to get more views on Instagram video
Here is a complete list of tips with full descriptions that you can use to get more views on yours Instagram video.
1.Focus on Instagram video marketing! It’s good
The main reason why most of the users are looking for the views is to get known, and Instagram is one of the best places to get discovered. So, be sure that you are in the right place. Researchers have found that people who want to buy from a brand, first look for the brand’s social media rather than their websites, and in social media videos are more useful and engaging than photos. There is plenty of examples, indicating that how people can recognize you with your videos only. For instance, posting continuous time-lapse videos of the artworks can cause companies to request your videos to introduce their products, or if you are running your own business can bring customers to you.
Instagram stuff is working hard to improve video features on this popular social media, so focusing on producing videos with excellent views is one of the best ways of advertising or introducing you and your works. A lot is coming on Instagram to enhance video features such as co-watching which you can use to increase views. Thus, it is better to focus on your video views from now!
2.Use the best dimensions for your video
Many people are not aware of the video size effect on getting more view, and it is essential to select the best video size for your post. So, you may ask the following question:
There are three types of video posting size on Instagram. Square, vertical, and landscape. The vertical and square videos take more engagements and views than landscape videos on Instagram. Your video format is essential for more views, likes, and comments. Here is the guideline for your video:
- Landscape videos: 1280*720 aspect ratio and 16:9 dimension
- Square video: 1080*1080 pixels for size and 1:1 aspect ratio
- Vertical video: 1080*1920 proportion and 9:16 aspect ratio
I would explain why video size can increase your audiences. First, the number of Instagram mobile-users is 75% more than its desktop users. So watching comfortability using mobile is essential. People can publish square and vertical videos without black borders, so it fills the space on the screen and leads to more comfortability to watch it on feeds. A landscape video is not suitable for Instagram, but it might be useful for your YouTube account, TV advertisements, websites or blogs. Second, the place that you post is different (feeds or stories), so better to choose the format according to the area you are going to publish your video. Once you post on feeds, you better keep the square size as explained above, but if you post on stories, so vertical is the best.
3.Use the best time to post on Instagram
If you don’t post your video at the right time, most of the audiences will never see it. But still, there are other things you should know such as your audiences and the best days of the weeks.
According to analytics, the best time of the day to post is 10 AM to 5 PM when people most check their accounts, or they are at lunchtime, or they check their phones in between to become refreshed.
Look at your audiences! If you are running a business account, using analytics, you can see that from which countries your viewers come. The analysis helps you to schedule your posting times. You can easily use your mobile phone, world clock to see the time in every country you want. Likewise, along with the best time of the day, some days are also best for you to post. Wednesday to Friday are days for more engagements. Thursday is the best and Sunday is the worst.
4.Use relevant hashtag
Using the hashtag is another way to receive more viewers. Correctly, popular hashtag put you on the list of followers that follow that hashtags only. Users follow the hashtag, and your video would be on their feeds. Don’t forget to put your hashtag on your bio link, your receipts, in print ads and all other places your name is. You can use the search button to see the most used hashtags and use them in your captions. Remember, don’t make it too long or too many hashtags.
To create a hashtag on Instagram:
- Put # at the end of your text
- write your words without space or use underline (_) to make the words separated.
- You can use up to 30 hashtags, but for each post keep it around 5-6, it’s enough.
5.Can I use Instagram Bot to get more views?
It’s legal to use Instagram bots to increase your real viewers. People are keen to see videos that so many people already viewed! From the psychological part, if many people see your video, it will make others encouraged to watch it too. People are keen to know why it was popular. With the help of Instagram robots, you can increase your real video likes, comments, and views to encourage other people to see it. Here I explain how it does work:
One way to boost views is to engage with others. Seeing other profiles, like and comments, so they back to your profile, and if they like the content they follow you. These activities can remarkably increase your video views. However, it could be time-consuming for you to sit and check other profiles, like or comment for them, to get them back to your profile. Now, bots can easily do this for you. It is true that it could be hard to get thousands of viewer at first, but surely with the help of Instagram bots, you can get real views on your videos. There is no problem with this, you have just saved your time, and you can reach your goals sooner.
6.Post in story and groups too
Surveys show that people enjoy watching video on the story more than watching video on the feeds, so, it’s better for you to be active on the story part. Sharing video in groups will also increase the number of viewers. New features are coming on Instagram video which increases comfortability watching it in groups, such as co-watching. Therefore, it will worth focusing on Instagram video marketing.
A checklist to optimize your Instagram video views:
- Focus on Instagram video marketing
- Use the best video size for Instagram
- Choose the best Time to post
- Use relevant hashtag
- Using Instagram Bots
- Instagram Ads
- Post on stories too
- Post in groups
What is Instagram IGTV?
IGTV is one of Instagram features to share long video up to an hour. Instagram IGTV is especially useful when you post a video on feeds, and then people can continue watching it longer on IGTV. So, take benefits of this, and share your video to engage people more.
How to use IGTV?
- Tap on icon Alt: Instagram home icon
- Tap on the icon at the right corner Alt: Instagram IGTV icon
- Tap on the icon on the right Alt: Instagram Setting icon
- Create a channel
- Tap on your profile
- Select the video and post it!