If you want to craft a killer story as no one can, you have come to the right place. It has been a couple of years since Instagram launched stories feature, and it has taken off, adding different tools and options over time to let you get creative with your storytelling on Instagram.
So, I have assembled the top tricks and hacks to help you master the Instagram stories.
What are Instagram stories?
Snapchat was the first one to roll out stories, But now almost every social media platform has copied it, including Instagram and Facebook.
It basically allows you to upload videos and photos and then share them with people who follow you and lasts for 24 hours. After that time, they will disappear. There is no limit, you can share as many as you want, and there are a lot of ways to spice them up.
To view someone’s story on Instagram, just tap on the red circle around their profile photo at the top of your home screen. To exit stories, swipe down.
Tips and tricks to help you create effective Instagram stories
Now that you know more about Instagram stories, how can you design stories that are effective for your audience? Here are some extra tips to help you create better Instagram stories.
1- Make your story visually appealing
Instagram is a visual-based social media. So if you are going to use Instagram stories, you should create pictures and videos that are visually appealing to your followers.
There are a lot of brands that use Instagram for their social media marketing, so if you want to gain more customers, you should make your Instagram stories stand out.
The best way to make sure your Instagram stories are effective is by making them visually attractive to your audience.
Instagram has provided many tools for you to craft creative content such as polls, stickers, question polls, filters and other features which you might find extremely helpful.
By using these tools, you can edit your pictures and make them visually engaging for your followers, but remember using them in the right amount.
2- Don’t overdo it!
When using Instagram stories features, be careful that you don’t overdo it. If your story goes overboard, you may end up pushing people away.
Your pictures shouldn’t be too flashy. If you have too much going on your stories, your followers will swipe past your stories without engaging. You want to increase engagement, so it is better to keep your stories exciting but not too over the top.
As for your videos, make sure they aren’t too loud. If you share a video that has loud sounds, users will skip over them instantly. So you should make sure that your video has a suitable sound level and doesn’t overwhelm your followers.
3- Include a call to action on your stories
If you want your Instagram stories to be perfect and engaging, you need to include a call to action or a CTA.
A call to action gives your audience directions and tells them where to go next. When you use Instagram stories, you want your followers to check out your profile, make a purchase or complete some other action. You should tell your audience how to take the next step. By adding a CTA, you direct them to the next level.
You need to make sure that you are straight about your CTA. Use them in all of your stories to ensure that your audience won’t miss it.
At the end
Instagram stories are very useful, and there are a lot of tools that can take your Instagram marketing to the next level.
Something to keep in mind is that Instagram is always changing which means as a marketer you should always keep an eye on the updates and changes and how you can include them in your marketing strategy.
We hope that you find this article helpful.
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