If your brand has a presence on Instagram, then you inevitably receive comments from your followers and potential customers. Done right, your replies and customer service will go a long way toward bonding lifelong customers.
In this article, we look at the value of replying to Instagram comments with the tips on how to do it properly.
Why is it so necessary to reply to comments on Instagram?
Replying to Instagram comments should be a key element of your Instagram strategy. Interacting with your audience through Instagram comments is an efficient way to build a connection with your target audience. By providing excellent customer service in Instagram comments, you hold existing followers and also win new ones.
So, let’s take a look at some of the top tips for successfully replying to comments on Instagram.
1- Compliment comments
These are often some of the most frequent comments you’ll receive on your Instagram posts. Users may enjoy the beauty of the picture, the artistic style of the image, the value of the caption, or some other things. Their comments typically offer compliments on the content. If the user is complimenting your post, reply thankfully. Something as brief and simple as “Thank you” or “Thanks” or “Glad you liked this one” is enough. If they called out specifics or got detailed in their comments, responding with a related level of personalization is excellent. In these circumstances, the extra step makes you more genuine and relatable. Now, if the user is spammy in their comments, you can choose how you want to handle them. Spam comments are those who say “great pic! Follow me back” or “You look great!”, etc. Moreover, they usually try to get you to follow them back.
2- Q&A response
Did you ask something from your followers? Or invite them to tag people? If you did, you should respond to them and thank them for their answer! This is called being “social.” 😉
3- Customer service Issue
If one of your followers or customers reach out to you on Instagram with an inquiry or customer service problem, you MUST respond to them. If someone is looking to you for help, you must provide that support. Reply to their question as accurately and quickly as possible. Be helpful and specific – this can be a real opportunity for you to give value to your audience. If the question or problem is something that needs a more personalized approach that you don’t want to address on your post publicly, reply to their comment and let them know that you like to help them, but you will send them a private Direct Message to settle the issue privately. First of all, this lets you respect their privacy and discuss the issue. Also, it shows your other followers that you do reply and take these problems seriously.
How to reply to Instagram comments?
1- Open you Instagram
2- Tap on the chat bubble icon under your post
3- Tap on “reply” under the comment.
4- This opens a text box including an “@” symbol, followed by their username.
5- Type your reply after their username.
6- Tap the check mark and voila!