There are a few essential points about the post you are sharing on Instagram and making money from them. Selling on Instagram is more depends on how to get more followers, or how you can help them to make their purchase decision. People purchase something when they think it is attractive, functional, etc. you should intrigue this feeling in users, to turn your likes into sales.
- Make your picture eye-catching and stunning, but make sure it is not far from the reality of products. It is useful once the pictures are the same as the product, so people can trust and become your loyal customers.
- Focus on engagement (Instagram likes, comment, share, save). You should have switched to the business account, and see what products people would like more. Choose the best outcome through your observations. However, I have a trick in this section. I would visit some of the competitor’s profile, and I see the most commented or liked pictures or content. So, I know which products people will be interested in more. This helps you to increase engagement. The more people engage with your posts, the better you can sell on Instagram.
- Reply to all comments, and make sure you reacted to all the direct messages or comments. This will help users to make their purchase decision. Listen to what they want in their messages. These are the best guidance for you to complete the content. For example, they need size, quality, or anything else. You can add this information in the captions, so make it easy to buy the product.
Encourage users to engage in the posts. For example, you can run a contest every month for those who have participated in the posts. This would keep them more in your profile and content. This can lead to buy a product.