We all love to have some data! Data helps you know your audience better. It shows you what they like and who they are. So when it comes to social media platforms, our love for data doesn’t disappear.
That’s the reason we love insights and analytics. They let you estimate the result of your marketing efforts on different courses to see if you need to do something differently _ like target a diverse audience, post at a particular time of the day, or use a new content format. Instagram Insights are just like this. They give us the stats and analytics that we need to know for our business.
First of all, you need to convert your account to a business account on Instagram to have the insight tools. If you don’t know how to do this, keep reading.
How to switch your account to a business profile on Instagram?
If you are using a personal Instagram account right now, you should convert to a business profile by these few actions:
- Make sure your account is public because the Private ones can’t be used as business profiles.
- Go to your profile and tap on your Setting icon (gearshift wheel icon).
- Tap “Switch to Business Profile.”
- When notified, select the Facebook Page you want to be connected with your Instagram business
- If you don’t have a Page for your brand, Instagram will let you generate a new one during this process.
- Evaluate and change any of your contact information you want on the “Set Up Your Business Profile page.”
- tap “Done.”
How to use Instagram insights for business:
- website clicks
- profile views
To view, your Instagram insights go to your profile. Then click the icon of a bar chart at the top. This will take you to overall insights.
You will see general data about people who have engaged with your profile, for example, the number of followers you gained or lost in the past week.
This insight shows you how many times your posts appeared on users’ screens.
This insight represents the number of unique Instagram accounts that have seen any of your posts.
3- Website clicks
This insight shows the number of times they have clicked on the link on your bio.
4- Profile visits
This insight represents the number of times that other users have visited your profile.
This insight shows you how many followers you have gained or lost in the past week, and the average times of day when your followers use Instagram_ this insight can help you while planning posts.
Instagram Post Insights
If you want to visit insights into one of your Instagram posts, go to your profile, tap on the post, click on the “view insight” below the photo.
You will get these insights you can explore:
The numbers of users who have liked your post.
The number of comments on your post.
This insight shows the number of unique users who saved or bookmarked your post.
This insight shows the number of activities that accounts took on your profile by seeing your post ( visiting your profile, clicks on your website link or following you )
These insights represent where your post was seen the most. Including how many users were or weren’t from your followers when they saw the post.
This insight also has data on a post’s reach which shows you the number of unique accounts that saw your post.
- Home: People who watch your post from their feed page.
- Search & Explore: Users who searched for specific keywords or found your post on their Explore feed.
- Profile: The number of users who saw your post from your profile page
- Location: Users who viewed your post from searching on location feed
- Hashtags: The number of people who found your post via a hashtag search
- Other: The number of times that your post was shared via direct message, saved or they were mentioned under it.
Instagram Stories Insights
- Taps forward
- Taps back
- Swipe away
One of the best things about using Instagram business profile is that you can view insights into your stories too, This insight isn’t available for live videos though. To look into your stories insights, go to your profile, tap o the icon of the bar chart to go to your overall insights.
Then scroll down to the stories sections, and you can see the insight of your unexpired stories.
This insight shows you how many times your story was seen.If your story has been viewed by a unique user more than once, Instagram will count that as one impression.
The number of single users who have seen your story.
3- Taps forward
The number of times a unique user taps your story to skip to the next story.
4- Taps back
The number of times a user taps your story to go back to the previous story.
This insight shows the number of times users reply to your story.
6- Swipe away
The number of times users swipe away to skip to the next user’s story.
This insight shows the number of times a user leaves your story to go back to the home page.
Follower demographics and behavior
On your overall insights, you can find a summary of your Instagram follower demographics including gender, age group, and location. You need to have at least 100 Instagram followers to be able to see these insights.
You can see your follower data by:
- Age range
- Top locations (cities and countries)
- Online times (hours and days)
This information lets you find out who your audience is and where they live so you can estimate where and how to reach your target audience on the Instagram.
These insights can reveal your Instagram targetings.
For example, if you want to find an audience similar to your existing followers, you should target the demographics of your current followers.
There are a few graphs available:
In the first graph, you can find out when your followers are online every day.
The next chart shows you which day your followers are most likely to be on Instagram.
You can use these charts to find a pattern in the days, and times your followers are online on Instagram so that you can post content on the times they are online. If you find the best time to post on Instagram, you will gain more engagement. Also, you can use Instagram schedule post tools to save some time and get the maximum engagement you want.
Instagram insight is a free tool that is available for business accounts on Instagram. You can use them to get some analytics about your audiences and find out which content has more engagement. Use this information to find the best content and when to publish it. If you want to gain more engagement without taking much effort, you can use Instagram automation tools to grow your business account, Instagram automation tools like Instagram bots will help you achieve new followers from your target audience by automating your activities on Instagram (likes, comments, follow/unfollows).
Other automation tools are Instagram schedule posts and direct auto messages. You can click on the links to find out more about them.