Have you ever gazed at the “New Post” screen on Instagram, wanted to post but paralyzed with writer’s block? “Write a Caption…” it teases. Good Instagram captions are more challenging to write than you might think, but they’re worth the effort!
While Instagram is a visual social media platform, captions are necessary for encouraging people to take actions like buying a product, revisiting your website, or engaging with your content.
Why is Engagement important?
Engagement is essential on Instagram because it directly influences how often your posts are shown on a user’s timeline. Because Instagram uses an algorithmic pattern to decide what posts a user sees, Engagements such as likes, comments, swipe ups, Direct Messages, views, and time spent on the post all change your reach. A caption could be the distinction between a scroll and a double-tap, so let’s look at methods to craft the best ones.
#1 Encourage Comments with Your Instagram Captions
While comments aren’t the only gauge of success, they’re a high signal to Instagram that your content is engaging. Comments offer an excellent way to engage with your audience and promote a community. Here are a few ways to encourage comments:
- Just tell them to comment.
- Ask them to tag a friend.
- Run a contest.
- Ask a question.
#2 Understand Your Limits
Instagram captions can be up to 2,200 characters long. This provides for a ton of elasticity. You can enter a quotation from a book, a compound, or share a personal story all in that space. Also, here’s another idea to contemplate the long caption: the time people use on your post will provide you an algorithm boost as well.
#3 Jokes and Word Play
Another way to inspire likes to offer a chuckle. However, while your best friend might lol at your jokes on the fly, you may abruptly find yourself with writer’s block when attempting to craft the perfect Instagram caption. The best thing you can do is think about captions in progress as much as possible so that you’re not held at the time when you’re ready to post a picture.
#4 Focus on One Voice
Just like you may have planned out a visual style for your Instagram account, you need a constant tone of voice for your captions. This should be pretty simple if you already have an established brand; you can certainly take your normal brand voice, but make it a little bit more whimsical for Instagram.
#5 Make Use of Hashtags and Emojis
The best rule of thumb when it comes to emojis and hashtags is to use them—but in balance. Emojis are an excellent way to attract users to the caption. You can use them to highlight some words like “giveaway.”
Hashtags are an excellent way for people who don’t follow you to find you as they might follow or search popular hashtags.