It’s exciting if you know about statistics of Instagram that help you to act better on your page. Also on your friend’s page. Let see what are they
Don’t be surprised!!!

Instagram Statistics

Total Number of Monthly Active Instagram Users: 800 million

Total Number of Daily Active Instagram Users: 500 million

Instagram Stories Daily Active Users: 300 million

Number of Photos Shared to Date: 40 billion

Number of Businesses on Instagram: 25 million

Instagram was Sold for: $1 billion

The number of Instagram Likes per day: 4.2 billion

Number of Photos uploaded per day: 95 million, up from 70 million last year



Instagram Demographics


  • 68% of Instagram users are Females.
  • 80% of Instagram users come from outside of the U.S.
  • 77.6 million Instagram users are from the US.
  • Instagram is used by 31% of American women and 24% of men.
  • 32% of all Internet users are on Instagram.
  • 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
  • 38% of female internet users use Instagram and 26% of male internet users use Instagram
  • 17% of teens say Instagram is the most important social media site (up from 12% in 2012)


Instagram Financials


  • Instagram was bought by Facebook in 2012 for $1 billion.
  • According to Facebook “ we acquired Instagram, but we are still focused on user growth and the users’ experience and do not yet derive any direct revenue from Instagram.”
  • Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.
  • Instagram is expected to generate about $1.5 billion in mobile advertising sales this year and $5 billion in 2018.
  • Instagram is used by 48.8%of brands—a number that is expected to rise to 70.7% by 2017.

Fun Facts

  • More than 40 Billion photos have been uploaded to Instagram so far.
  • 200 million Instagrammers actively visit the profile of a business every day
  • Posts with at least one hashtag average 12.6% more engagement.
  • Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.
  • When Instagram introduced videos, 5 million videos were uploaded in the first 24 hours.
  • Instagram videos get 2 times the engagement of photos than any other social media platform.
  • The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.
  • Pizza is the most Instagrammed food globally, followed by Sushi.
  • Instagram influencers are charging up to $100,000 for a sponsored post.