Instagram gets personal in hopes of helping you find interesting shared videos much more easily with a new feature in the Explore area of its popular photo sharing service.


Called “Videos You Might Like,” the new personalized channel can be found in the Explore grid within the mobile app. Now you can spend less time slogging through the junk and get right to the good stuff.

Instagram started allowing short videos on its service back in summer of 2013. Since then, the sheer volume of shared videos makes it a bit tricky to get through to the ones you want to check out.

The new update 7.20 also allows you to combine several clips into one video, according to the update notes in the App Store, which should help would-be storytellers with their Instagame.

To find Videos You Might Like, simply tap on the Search icon in the bottom toolbar on your iPhone and you’ll see the new feature atop the regularly scheduled Explore grid. But wait, there’s more.

“And as you scroll through the Explore grid,” writes Instagram on its blog page, “you may also see “Featured” channels filled with videos on specific topics.”

This all helps Instagram push videos it wants you to see to the forefront without having to mess with your main feed any more than it has to. The Facebook-owned service ran into trouble last month when it announced new algorithms to rearrange the chronological feed, with ove 500,000 users petitioning Instagram to reverse its decision.

Instagram promises that Explore will still work the way it always has, connecting you to posts about stuff you’re interested in from people you don’t yet follow. The more you like, the better Explore matches your interests.

“And if you see something you don’t like,” writes Instagram, “tap ‘See Fewer Posts Like This’ in the ‘…’ menu to make your Explore experience even better.”

The updates are rolling out in the U.S. first, and will begin to go global “soon.” The new update is available in both the App Store and Google Play.