we’re introducing hashtag and profile links in bio, a new way to express yourself and the things you care about. Now when you include a # or @ in your bio, they become live links that lead to a hashtag page or another profile.
In December, we introduced the ability to follow hashtags, giving you new ways to stay connected with the interests, hobbies, passions and communities you care about. With hashtag and profile links in your bio, you can express yourself and your interests right in your profile. Whether you’re a #guitarlover, into #pencilsketching or have a #makeuptutorial account, now you can link to any hashtag or profile you want.
To add a hashtag or profile link in your bio, just tap on Edit Profile and go to the bio section. When you type a # or @, you will see a list of recommended hashtags and accounts in the typeahead. Once you select the hashtags and accounts you want, they will automatically be linked in your bio.
When you mention someone else’s profile in your bio, they will receive a notification and can choose to remove the link to their profile. Their profile will remain in your bio but without a link.
Instagram has always been a place for self-expression, and now there are even more ways to express yourself and your interests. To learn more, check out the Help Center.