I recently shared a post regarding the recent algorithm change on Instagram, and it seems that you guys are loving it!

Instagram is going through a lot of changes lately, and most of the changes are actually giving advantages for business owners like us. Ever since the changes are taking place, my followers growth increase more rapidly and I have gotten more likes on my recent posts than before. I was contemplating on whether or not I should share another Instagram tips so close to the previous one, but I’m sure there are lots of business owners with insta accounts need to know how to use their instagram business accounts at its full potential.

Switch on your Instagram business profile

First thing first, go to your app store icon and update your instagram app. Lots of people claim that they are able to switch to business profile after the update. However, if you’ve done all the following steps and you still can’t find the business profile switch option, that means that you have not received the latest update yet. Be patient and keep updating.

After updating the the latest version, make sure that your instagram account is connected to a Facebook business page profile. I’m not sure if you have to do this before you do the other steps, but there’s a connection between your facebook business page with your instagram business profile. I’ve connected mine way before these changes are happening, but if you have never done that, it’s best to do so. To do that, go to your instagram profile (where you can see your bio, not the photos of accounts you’re following), and click on the cog wheel icon, also known as Options icon. Scroll down to find Linked Accounts > Facebook, and follow the prompts to connect your Facebook page profile.

Switching to Instagram Business Profile


Switching to Instagram Business Profile

Return to the main options, and find Switch to Business Profile under settings.

Switching to Instagram Business Profile

Follow the prompts (they will ask you to choose which Facebook business page you wish to connect with, and you can only connect one insta business profile with one Facebook business page). You can then enter your email, phone number and location for your contact button details.

Switching to Instagram Business Profile

Re-write your bio

The benefits of switching on business profile is that you get a contact button, which then will prompt users to contact you via email, phone number, or view your shop/business location. Other than that, your business type that you’ve chosen on your Facebook business page will be reflected under your instagram name (not account name). For mine, it appears as Personal Blog. Make sure that your Facebook business page has the correct business type for your insta profile. Below the link to your business website (or whatever link that you put on your profile), users can click on your location and find it on the maps. I work from home and I don’t feel safe disclosing my real address, so I only put the name of my city as my location.

Now that you have all these automated extra information, you don’t have to waste your bio character limitation on these information. Now, you’re able to tell more stories about yourself and/or your business on the bio. So re-write them, describing what your passion is, what is it that you do, what products are you selling, and anything else that you think is important for your followers to know. Remember not to have too many repeat words. For example, I already have Personal Blog as my business description, therefore I don’t have to put blogger or blog on other parts of my profile. Your bio has to be short, sweet, but tells us what are we getting from following your instagram account.

Use Instagram Insights to know your audience

Before the changes, instagram users need to rely on apps or websites such as iconosquare for their stats. They are often quite confusing due to too many info. Now that you have switched to business profile, you will find graph icon next to your cog wheel (options) icon. When you click that, it will tell you who your main audiences are.

The first two sections will take about a week to collect data from your recent posts.They are crucial when you are doing a sponsored insta post. These numbers will determine how much you should charge on sponsored contents. But even if you are not doing sponsored posts, you can reflect on which posts are the most popular among your audience, and you might want to create more of those type of posts!

The last section is all about your followers. On the front you can view the times your followers are most active. You can use that to your advantage by posting during, or close to the time when they are most active. When you click see more, that’s where you will find more detailed info about your followers; gender percentage, age range and location based on cities and countries. These information are going to help a lot when you are creating your content and adding your hashtags.

Be consistent

Consistency of your posts is the key to a follow-worthy insta account. I will definitely touch more about how to maintain consistency in your instagram on a separate post. To be frank, I used to be very inconsistent with my instagram posts. I post about a lot of things, sometimes personal things like attending my friend’s wedding or food I ate that don’t resonate with my audience. I gained and lost followers all the time, making it harder for me to actually maintain the number of my followers. Since the beginning of this year, I have decided to make my insta an account where stationery addicts and people who work from their home offices to get inspiration from. I started to post more about my desk situation, my workspace, stuff that I bought and put in my workspace, stationery flatlays, planner design, and I am gaining way more followers than the ones I’ve lost.

Be friendly

Answer comments from your followers on instagram, like someone’s photos if you truly like them, follow them if you find them inspiring, and collaborate with other insta accounts or do a cross-share on each other’s accounts. Insta-friendships could last a very long time. I’ve had followers who I connect with and follow ever since I’ve only had triple digit number of followers. They are still some of my most active followers who likes and comments on my posts. If we happen to live in the same city or going through similar things in life (e.g: pregnancy, first baby), we eventually become off-insta friends!