Instagram advertising is a method of promoting business according to the marketing objective. Choose three types of marketing objective (awareness, considerations, and conversions) and create ads through the Facebook business manager.
Being very active is the way to go. You have to comment and like posts, create captivating and new content regularly. By following accounts that are similar to yours and following those who like your posts and content back in a positive way is also vital. Doing these actions and you will steadily increase your followers.
How do you increase your Instagram followers?
The problem that comes up is this is a full-time job. If that is the only thing you have to do for the day, then you can manage that. However, real life comes along and most people who are actively building a business just do not the time. As well as this, you also have to create interesting relevant and value-packed content which is one of the most important parts of building your brand.
So how do you make time for life? Many have found the solution is to use Instagram bots and automation.
What is Instagram Bot?
Instagram bots automate the tasks that need to be done. You can program the bot to like or comment on posts that have a specific hashtag. They can comment on anything you want such as “cool” or post a heart or other emoji of your choice.
They can also auto follow other accounts that are relevant to your target audience.
For example, if you are building a foodie account and want to have followers that are into this. You can select hashtags such as #foodie #foodporn and the bot will search out instagramers with these hashtags and auto follow them.
This creates interest and draws attention to your account.
The person owning the account that your bot has interacted with will then be drawn to look at your profile and follow you back if you give them a good enough reason to so.
What makes Instagram Bots useful?
These days more and more things are being automated. You can automate recurring bills on your bank account, reminders and even emails. It really makes sense that managing your social media accounts is an area that you can automate. Here are some of the benefits you can consider:
- Instagram bots save you time as they are efficient and speedy.
- It allows you to engage with your followers and build your brand on a daily basis.
- Instagram bots get your more followers.
- Bots can search for instagramers that you want to interact with.
- They can follow back accounts that have followed you.
This increases your reach and gains you, new customers for the product that you are promoting.
If you program your bot in the right way and have an Instagram account that has incredible, unique and constantly developing new varied relevant content using a bot can be very beneficial and can multiply your followers. It will allow your great content to be discovered and reach more people than you could ever do manually.
However, there are some downsides to bots that you need to be aware of.
If you have a bot that has not been correctly programmed or you have it assigned to an account that does not have good content, then it will appear spammy and turn potential followers away. It will create a dislike instead of achieving its real purpose. This will be a waste of time, money and effort.
Tips for setting up a successful Instagram Bot
So before you start looking into bots and automation here are some tips for setting up an account that has high-quality visual content.
Firstly, the content needs to give value to your audience so they will want to follow you back. The bot will only be useful in converting interactions if you have something dynamic and interesting to follow.
You need to consider that the first glance look of the account is the most important. This is what will allow people to choose to follow you or not after they have received a like or a follow from you or your bot.
The more care you put into creating top-notch visual content is what will set you apart from other accounts and make your bot more effective in gaining followers.
Your account needs to stand out from other accounts with similar content or selling products in the same category that you are selling. The posts need to be unique, visually interesting and obviously give value for the time spent with those who look at your site and branding.
One easy way to do this is to plan out your content so that you are creating a differentiated visual grid. You can do this with color or subject or even create a visual mood that lasts for several posts. You can set up a week or even a month in advance of what you want to be posted and move it around to create a visually impressive look to your profile.
- You want to create something that someone will see in an instant that this is the account to follow
- This is something they choose to have in their personal feed every day and you need to create something unique and spectacular for them
- So, before you spend time and money on marketing and automation take the time to set up your account and make it inspirational.
Creating and maintaining a vibrant, interesting account is probably the one thing that is the most important of all. Don’t slack off on the content. This is what will create and keep a long lasting following. You can throw money at ads or other promotions, but if you don’t have an account that is worth following it is all for nothing.
Which is one reason to consider using bots, it takes away the pressure and it gives you time, time to really make a great proactive and user friendly site.
Another essential thing is to get to know which hashtags are posted by your potential followers and your target audience. To set up and use an effective bot you need to get to know your target audience.
- Who are you aiming to reach?
- What do they find valuable?
- Why do they choose certain accounts to follow?
- Who do they follow?
- What hashtags?
The more you can know your audience, the more you will understand the type of person you want to convert and the more effective your campaign will be.
So take the time to really understand who you want to reach and their likes and who they follow. If you do this you can use the bots successfully and not create a spammy situation.
In summary, this is a way to use technology to your advantage. It allows you to spend more time on creating the right sort of content that stands out and building a brand instead of spending hours and hours manually searching out customers and interacting one on one. It’s a technological world today and this is the way to find leads and build a brand.