Instagram is a popular social media platform that has provided a great opportunity for brands and influencers to make more money and gain fame.
LinkedIn is a scary monster to undertake. Many people use it, but it’s difficult to understand. A lot of the content there are typically work oriented, mainly a significant focus on personal development.
People are interested in personal advancement, but everyone is sharing this type of content.
Your LinkedIn plan may need a change. Analytics, especially engagement might be the key. Engagement rate is an especially important metric for brands on LinkedIn given how hard it is to get an audience on the network.
What is LinkedIn engagement rate?
On LinkedIn, engagement depends on the relationship between your profile and your followers, and also the picture that you supply to businesses within the same specialization. As we stated before, holding the right level of engagement isn’t easy, as there are a lot of people who are presumably competent professionals in their area too.
The estimation of LinkedIn engagement can assist you in defining the plans of action, letting you understand if you are following the right policy or if your followers are reacting adequately. It can also let you find possible errors that you might be getting or can show you the divisions that you are missing when you define your target audience.
How to calculate your LinkedIn engagement rate?
LinkedIn doesn’t present the calculation of the engagement rate on the platform. There are some different ways to measure the engagement rate:
- Manually, examining the interactions that your followers had with your posts by yourselves. We can find out how many likes, comments or shares we receive to decide whether we are on the right track or not.
- Using LinkedIn Analytics. Still, the info given is not impeccable, and it’s hard to understand.
LinkedIn engagement Rate Formula
There are many formulas to estimate the engagement rate. You can adopt the formula that suits you best as far as you continuously use the same formula to be consistent. Here you can find the standard formula to measure engagement on LinkedIn.
Start calculating and preparing your social media strategy for LinkedIn. Aside from the opportunity of finding a new job within this platform, you can enhance the engagement and become a LinkedIn professional.
Instagram is one of the quickest developing social media platforms in the world and is expected to pass 2 billion users this year. People tend to spend more time on Instagram than they do on Twitter and Facebook.
So if you already have an Instagram account and want to drive more engagement to it, you have come to the right place. In this article, I am going to share some easy methods to get more engagement on Instagram.
First of all: Define your goals!
Why are you using Instagram? If you’re just sharing a few pictures just hoping for the best, you will get nowhere my child! Define your goals and find out what you need to achieve and design a strategic plan to reach it. Here are the items that can be the foundation of your strategy:
- Define your objectives: Do you want to drive more traffic to your website, more clicks, build a brand awareness or to generate more sales?
- Define your target audience: What does your current or potential customer look like? What are their favorite subjects? What would they prefer to see on Instagram?
Engage and inspire
Replying the positive comments under your posts with a simple ‘Thanks’ looks pretty manageable. Though, engagement on Instagram means, well, trying to be more social. Leverage your followers and fans to create UGC (user-generated content). One of the most significant advantages of planning a good hashtag strategy is to develop and engage with your niche community. These are existing followers, relevant influencers and potential customers. Explore to see which hashtag is popular in your community and influencers and apply them on your posts. Run campaigns and competitions for pictures shared using your branded hashtag, an excellent way to increase your engagement, reach and gain more followers for your brand.
Get visually creative!
Users are viewing your profile and posts on a mobile device, to make your photos or videos stand out between them. Always try to take pictures in portrait format to get more engagement and screen space — influential visuals with less text. For instance, do not post a picture of your menu if you are a restaurant, display a yummy photo of your foods with a link to your digital menu.
Using relevant hashtags is necessary for your Instagram marketing. Up to 30 hashtags are allowed on Instagram but try not to overuse them; I think 11 to 13 looks more decent to use. Instagram hashtags are a simple and easy way to be found by other users who might be interested in your work. The following hashtags should almost always be included.
Which Hashtag should I use?
- Category: Your niche, productor service.
- Description: What is your picture of?
- Expertise: Your precise area of knowledge, e.g., #doctor, #personaltrainer.
- Community: Use your community as a hashtag such as #dronestagram for instance which is used by most drone artists.
- Location: Where you are. If you are running your business in a big city use the hashtag for your exact location- e.g., #NottingHill- instead of just #London. Still, if you offer a city-wide delivery service for fast food or pizza, then you can use #LondonPizza
Post at the right time
When should you post your content on Instagram and how often? There is no perfect time for posting on Instagram. However generally the best times to post on Instagram are between midday and 1 pm and evenings from 7 to 9 pm. Thursdays and Wednesday are usually the best and Sundays are the worst. Remember to use your own Instagram account stats- which you can find in your options if you switch to business account- to find out when the best time to post is.
The methods outlined above will let you reach a deeper level of organic engagement on your Instagram. Still, as always content is the king here! The key is to post content that your target audience wants to see, learn, watch and share.
Don’t forget to comments us below and share your successful methods.
When you want to share what’s happening in your life at this moment with your followers on Instagram,
there is no easier way than using Instagram live streams.
Instagram first released live video streams in late 2016, since then, they have updated Instagram live with great additional features, such as splitting the screen and going live with a friend.
Are you ready to up your Instagram game, by using engagement groups to boost likes, comments, and followers? Then you need to join an Instagram engagement group!
Instagram engagement groups are all the rage these days — the hard part is finding a good one and gaining an invite. If you want to learn what it takes to find and join the best engagement groups you’ve come to the right place.