Instagram Story is one of the reasons that people spend more time on Instagram, which is good news for brands and businesses; the link option gives Instagram users the opportunity to talk about their business, product, service, etc. In other words, adding link to Instagram Story is really helpful in driving traffic to the business’s website.
More than 500 million users get to interact with Instagram Stories every day – 73% of Instagram influencers assume stories very influential in their jobs – More than 70% of Instagram users watch stories daily – 98% of the marketers said they have used or have planned to use stories on Instagram – 50% of businesses claimed that they had posted at least one story on Instagram during the last year – all these numbers and statistics are enough to convince us to dedicate a full blog to her majesty! “Instagram Story”
Instagram is effortlessly trying to improve its functionality and features day by day. And recently they have been giving out new updates and features one after another which each of them Is useful for a specific group of users, and Instagram thinks about all of the users whether they are marketers, businesses or just personal accounts who use Instagram just for fun.