Being successful on Instagram is not as easy as it looks, you should practice a lot and monitor your process to find out what works and what doesn’t. You can check our infographic below to learn the do’s and don’ts of Instagram for your business.
- Be professional
Gather around an additional calendar every month, schedule your posts with a tool like Instazood, try to post quality contents. Choose a proper username and bio to gain new followers.
- Be consistent
Keep up with your audience to achieve more engagement and try to post consistently ( at least once a day), provide relevant links to direct traffic to your website.
- Be yourself
Try to post pictures of your personal life too. Don’t try to be like someone else, connect your audience in a non-robotic way. Write your own captions and find your writing style.
- Use new Instagram features
Use Instagram stories, post videos or go live. IGTV is excellent for your videos over 1 minute. You can also use stories stickers and polls to gain more engagement.
- Engage with your audience
Engage with your audience and other business accounts, build a community, share posts and Reply to their comments and make them feel included.
- Be too Salesy
Try to post content relevant to your business but don’t be too promotional. Follow the 80-20 role of marketing.
- Fade away
If you post less often, your Instagram followers will lose interest or forget about you. Try to post regularly to stay in their minds.
- Be spammy
Don’t annoy your followers with over posting and using a lot of hashtags! Avoid over-sharing, just share the right amount of information.
- Have a blank profile
Your audience should know who you are and what you do, make sure to share your contact info in your Instagram bio.
- Put links in your caption
The only place that you can put a clickable link is in your bio. You can use it to direct your followers to your blogs, websites or landing pages.
- Ignore your followers
If you don’t engage with your audience, they will lose interest and unfollow you. So spend some time responding to their comments (negative or positive)