Being successful on Instagram is not as easy as it looks, you should practice a lot and monitor your process to find out what works and what doesn’t. You can check our infographic below to learn the do’s and don’ts of Instagram for your business.


  • Be professional

Gather around an additional calendar every month, schedule your posts with a tool like Instazood, try to post quality contents. Choose a proper username and bio to gain new followers.

  • Be consistent

Keep up with your audience to achieve more engagement and try to post consistently ( at least once a day), provide relevant links to direct traffic to your website.

  • Be yourself

Try to post pictures of your personal life too. Don’t try to be like someone else, connect your audience in a non-robotic way. Write your own captions and find your writing style.

  • Use new Instagram features

Use Instagram stories, post videos or go live. IGTV is excellent for your videos over 1 minute. You can also use stories stickers and polls to gain more engagement.

  • Engage with your audience

Engage with your audience and other business accounts, build a community, share posts and Reply to their comments and make them feel included.


  • Be too Salesy

Try to post content relevant to your business but don’t be too promotional. Follow the 80-20 role of marketing.

  • Fade away

If you post less often, your Instagram followers will lose interest or forget about you. Try to post regularly to stay in their minds.

  • Be spammy

Don’t annoy your followers with over posting and using a lot of hashtags! Avoid over-sharing, just share the right amount of information.

  • Have a blank profile

Your audience should know who you are and what you do, make sure to share your contact info in your Instagram bio.

  • Put links in your caption

The only place that you can put a clickable link is in your bio. You can use it to direct your followers to your blogs, websites or landing pages.

  • Ignore your followers

If you don’t engage with your audience, they will lose interest and unfollow you. So spend some time responding to their comments (negative or positive)