It’s tough to keep up in the world of social media. As soon as you learn to use one feature, a new trend or tool comes in and makes you start all over again. Instagram is no exception. If you want to have a good presence on Instagram, you should be aware of new trends in it.
So what’s new on the Instagram world?
There are five different Instagram trends that you should know about.
#1 Mobile purchasing is getting easier with Instagram stories:
Instagram is becoming more comfortable for businesses and sellers. With Instagram ads and the new business features, you can take your business account to the next level. One of the most significant Instagram trends of 2018 is the easier mobile purchasing. Last year they added Instagram shopping to the platform which allows brands to add links within their photos to direct customers to their landing pages.
So if you want to buy something you can easily click on the shopping bag on the link to see more.
Now, stories have more than 300 million users, so shopping stories are a significant trend which will make your selling easier on Instagram. Instagram stories shopping links are only available for the verified accounts right now, but soon it will roll out to all users too.
#2 The timing of your posts is vital on Instagram algorithm again
Instagram made some changes to the way users would see posts in their feeds; it’s switching things up so the newer posts will be more likely to display first in user’s feed.
So, your feed will be fresher, and you won’t miss a particular moment again. This doesn’t mean that Instagram is getting back to a chronological feed, it’s just the timing is playing a more significant role than before. You should post at the right time to get the maximum engagement that you hope for.
So, you should have a publishing plan to make sure you are doing it right. The easiest way to do so is to use a tool like the Instazood scheduler to schedule your content to post automatically at the right time.
#3 Influencer marketing is growing a lot!
These days, brands are noticing more and more importance in micro-influencers—people with smaller, yet more engaged audiences. Why is that you think? That’s right. Those people might have more influence despite their fewer followings.
These micro-influencers are way more cost-effective. Because working with an account with up to million followers can cost you at least $40,000 for just one Instagram post. So working with influencers with less following can stretch a dollar for you. That’s why we are seeing more and more brands making use of micro-influencers on Instagram.
#4 Instagram analytics are more useful than you think
Instagram insights are a great way to promote your business on Instagram. You can know your audience more and act based on their interests. For example their locations, gender, and age. You can create content especially for them and post it at the right time that your Instagram insight shows you.
With the algorithm’s changing, it’s getting more essential to keep an eye on your analytics to see how your content is responding—as well as how you can manage it for maximum engagement.
#5 IGTV has made your video posting way easier
One of the best features of Instagram in 2018 is Instagram tv. You can post videos up to 60 minutes! This is an excellent evolution for Instagram and a good opportunity to share your youtube videos on Instagram too.
Instagram trends will continue to pop up, and not all of them are worthy to use. It depends on your brand and your unique goals. But the best thing you can do is to stay in this loop of happenings and trends. This way you can have all the information you need to find the good trends to try.