You are frequently posting on Instagram and hashtagging your soul out, but how can you take your brand to the next level with Instagram? Creating an Instagram campaign is not as easy as it seems, but it is beneficial. Instagram has the highest engagement among all social network platforms!
Here is everything you should know about running an Instagram Marketing campaign for your brand; from setting guides to choosing a suitable hashtag, we have covered it all for you. So what are you waiting for? Read on to find out how to create a perfect Instagram marketing campaign:
What is an Instagram marketing campaign?
An Instagram marketing campaign is a marketing campaign that takes place on Instagram! Basically, it involves brands sharing content on their Instagram feeds with the intention of reaching a marketing purpose. That purpose can be broad, like growing brand awareness, or it can be specific, like generating sales leads for a new service or product.
In either case, the purpose is to generate a ton of interest in a limited amount of time; and usually, the best way to do this is by sharing engaging, creative, and excellent content! One of the essential indicators of an Instagram marketing campaign is a branded hashtag, which helps tie everything together in the platform. Here are a few steps to help you run a perfect Instagram marketing campaign:
1- Set Goals for Your Instagram Campaign
Before diving into an Instagram campaign, it’s essential to plan everything out first. To have a thriving Instagram campaign, you should be super clear about your intent: do you only want to raise brand awareness, or are you trying to market your product, push sign-ups, or develop your email list?
Your Instagram campaign should eventually tie back to numbers, so define your purposes and then set some goals! If you want to promote your new product, choose an aim for how many units you want to sell through the campaign. Setting goals that attach your Instagram campaign to your overall marketing purposes will help you get results that are not only related to your business, but also improve your bottom line!
2- Define your Instagram audience
Understanding who you are trying to reach with your Instagram campaign is just as important as how you contact them. If you want to drum up a lot of engagement, it makes sense to plan a strategy around content that your audience is more likely to engage with. The more you know, the more you can tailor your Instagram campaigns to your audience’s needs!
The best way to define your audience is to follow them on Instagram and, well, stalk them! What sorts of posts do they like the most on your account? What kinds of content do they enjoy sharing on their own feeds? How do they use the platform? A quick way to find out more about your audience is to use Instagram’s “suggested” feature to research your target audience. When you find a customer, click on their suggested tab to see more users like them.
3- Craft a plan for your Instagram campaign
As you may know, a lot of ingredients go into creating a successful Instagram campaign. You should have a well-defined goal, measurable goals and a clear perception of your target audience. But how do you achieve any of this?
Start by preparing a roadmap:
- How long is your Instagram marketing campaign going to run for?
- How many posts are you going to share?
- Are you sharing original content or user-generated content (UGC)?
- Are you hiring a photographer or capturing the pictures yourself?
Answering these questions will help you plan your resources.
You should also spend some time into coming up with a shareable and fun hashtag, like Coca-Cola’s #ShareaCoke. We suggest doing a little research to discover popular trends and hashtags that are related to your community.
Once you have created your roadmap, it’s time to begin thinking about how precisely you want to execute your strategy; there are a few common strategies, such as user-generated contests and influencer marketing. Whatever plan you choose, remember that at the center of any campaign, there must be high-quality, interactive content that encourages people to like, share, or comment.