Being a fairly new platform on the marketing scene, there are a lot of businesses not sure why their posts aren’t getting them more followers and engagement that translates into sales. So how can you make sure you’re using this viral social media platform to it’s fullest marketing potential?

1. There’s No Link in Bio to Drive Traffic

Of all the mistakes you can make as a brand on IG, not including a link in your bio is one of, if not THE HUGEST. Instagram gives you a whole space dedicated for a hyperlink (that means people can click it) so USE IT! Link to your store or a particular product page if you’re running a sale for example. The easier you make it for followers to find your store, the more traffic you will get.

2. There’s No Description in Your Bio – Or It Just Sucks

What defines a sucky bio description?

  • boring
  • all about you
  • only about your products

What’s even worse? NOT HAVING ONE AT ALL. It makes you look unprofessional.

What defines an epic bio description?

  • describes the “why” or mission/philosophy behind your products
  • concisely describes what you do/sell

3. Crappy Resolution Photos Are Scaring Away Potential Customers

Think of it this way… the higher the resolution, the higher your level of professionality. Or at least that’s how it looks on IG. So take advantage of that. No matter how big your brand is, you should look totes professional if you want sales. So for IG, your images should be 1280px by 1280 px.

4. Your Photos Aren’t Sized Right

If your images aren’t the right size (or shape – they should be square!) then your awesome products get cropped funny and important stuff gets cut out.

So make sure 1. your images are 1280px by 1280px and 2. keep the square orientation in mind when taking your photos.

5. Terrible Lighting is Downgrading Your Image

Being a fairly new platform on the marketing scene, there are a lot of businesses not sure why their posts aren’t getting them more followers and engagement that translates into sales. So how can you make sure you’re using this viral social media platform to it’s fullest marketing potential?

6. Where the Ever-Important Lifestyle Photos At?!

Like mentioned before, it’s not enough to just have product photos. Those are good for focusing on product details, but you ALSO need lifestyle photos showing your products in use. Why? Because they give context and your customers will be able to imagine themselves using your products! If they can’t imagine themselves using them, there’s no way they will spend their moolah on them.

7. All Your Posts Look Exactly the Same

I see a lot of newbie feeds that are just photo after photo of basically the same thing. You have to think about how your feed looks as a whole, not just as individual pictures showing up in your followers’ feeds. You have to keep things interesting or your followers will have no reason to keep following you. It’s okay if your products all look similar, or if you only offer one kind of product. Your job is to make things more visually interesting by mixing up your posts.

  • Photograph your products with different backgrounds.
  • Add lifestyle photos.
  • Incorporate other content that’s relevant to your audience (not necessarily product photos).

8. You’re Posting Inconsistently

I see a lot of people who are too sporadic with their posting habits. The most common thing I see is that someone will be super active and post 3x per day for a week, and then drop off the face of the Earth for a month. You can’t do this! Your followers need to know what to expect from you!

So being consistent is key. 1-2 posts per day are solid… as long as you do it every day!

9. You’re Posting At All the Wrong Times

It’s super simple. Don’t post when your people aren’t on Instagram! Post when they ARE. (PST, there is no one BEST time to post. It varies from business to business, from the audience to audience). If you aren’t sure when your audience is most active, test out some different times of the day. Then use Iconosquare to view your statistics. It will show you which posts did the best, and when your optimal times are for posting.

How to fix some Instagram marketing mistakes

10. Less-than Engaging Copy Isn’t Strengthening Your Images

The copy you write in your descriptions is the 2nd most important thing to your post behind your images. Your copy should supplement your image and back it up with any relevant and important info you can’t include in your images. If more engagement is what you’re looking for, then try asking a question. But make sure you ask a DIRECT question, not an open-ended question. If the answer is in the question, you’ll get way more answers from your peers.

Direct Question = Would you buy blue or black?

Open-ended Question = What do you think

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