As more people flock to the visual-first experience of Instagram, it’s important to find ways to make your brand’s account stand out. One easy way to elevate your Instagram strategy is with expertly formatted Instagram descriptions.

How to format your Instagram description

One of the easiest ways to format your Instagram descriptions right on your phone is with the notes app. Not only can you more easily see what you’re drafting, but you can add in all of the lines, emojis, and spaces you need. Once you’re done, all you have to do is copy and paste.

Another easy way to make your Instagram descriptions more readable is by creating lists with emojis or numbers. As on my Instagram Expert account, my goal is always to share the latest tactics and business knowledge my followers need to succeed on Instagram. That’s why I usually format my descriptions as lists, most often with black check emojis, to make my descriptions more skimmable. My followers can more easily read it, and my descriptions don’t look like a novel.

Here are the 3 rules you must follow to create paragraph spacing in your Instagram caption copy:

Rule #1:
Don’t write your caption copy in Instagram.

If you use the Instagram app it will just revert back to zero-spaced formatting when you press “done.”

Instead, write your caption copy in your smartphone’s notes app and then cut and paste your caption copy into Instagram.

How To Format Instagram Posts
Tip – If for some reason your spacing does not work when you use the black emoji check mark put a dash at the end of your line (see above in my notes) then it will carry over to the beginning of the next line.

Rule #2:
Use a symbol
This is the easiest and fastest way to add a line break in your caption.
I use this technique all the time by using dashes & dots. But you can use any symbol.

How To Format Instagram Posts

Rule #3: Don’t include emojis before or after breakpoints.

If you want to include emojis in your Instagram post’s caption, do so within your sentences, not before or after them. Another thing you can try is adding emojis in between your paragraph spacing.
To do this, write out your caption copy in your notes app (I also use Planoly), add your paragraph spacing by hitting your “return” button a couple of times, then, AFTER the caption copy looks good, go in and add your emojis in the spaces between your new paragraphs.

How To Format Instagram Posts

How to write your description from your desktop

Let’s be honest, trying to type Instagram descriptions on-the-go isn’t always easy. That’s why my team and I use planning tools, like Plano, to plan out our Instagram descriptions. I never have to guess what my Instagram descriptions will look like. I can also save all of my hashtags and formatting styles, so I create a consistent look and feel for my Instagram feed.

How To Format Instagram Posts

As a bonus, Plano’s analytics tools can help your team to better understand which captions are driving the most engagement. If it looks like people are just scrolling past your descriptions, use this data to better inform your strategy for the future.

Get more people to read your Instagram description

Don’t just press post and forget it – you should always post with a purpose. Every post you share is your opportunity to engage, drive traffic or grab the attention of a potential follower. Formatting your Instagram description provides the additional value your account needs to stand out. Between planning my posts, focusing on the copy and adding a call-to-action/conversation starter, it takes me about 20 minutes to upload my Instagram posts. While this might seem like a lot of time to some people, I know this is what I need to ensure I am creating the most positive, value-focused experience for my followers.

Want to stay top-of-mind? Make people stop in their scroll

If you want to stay top-of-mind for your users, you need to give them a reason to stop in their scroll and read. This is particularly important when you’re drafting descriptions where your followers have to tap “read more” to see the rest of your post. Don’t bury the value of your post. Tell people exactly what they can expect to learn by putting the title at the top of the description in all caps. Hit return and write the rest of your post. Not only will your title stand out, but your followers immediately know what they’re going to learn.

How to kick up your Instagram strategy

Well-formatted descriptions are an essential part of your Instagram strategy but remember it’s important to create a formatting style that feels authentic to your business.