Your dealership’s goal on Instagram is to ultimately make sales. So today, we’ll cover three strategies for auto dealers to sell new and used cars on Instagram: promoting sales events, posting during hours of high engagement, and nurturing leads with Instagram ads.
So, how do those figures pertain to automotive dealerships? Instagram has very close ties with Facebook Advertising, as well as the upcoming generation of vehicle purchasers. The average interaction rate for each post for companies in the automotive industry has been higher than other categories at 1.52% per post. This surpassed the average interaction rate for several industries, including Drinks, Retail, Sportswear, Fashion, Watches and Jewelry, Travel, Consumer Electronics, and Beauty.
On Instagram, especially with brands, it is not necessary to post photos that are just taken, as you would with an individual’s Instagram page. For automotive dealerships, they can use stock photos of their brand, vehicles, or even their showroom and staff. By using a mix of photo sources, you will have more photos to post. Subsequently, the more photos you post, the higher your visibility.
On the Internet, along with all the social networks, credibility is key. Users do not want to constantly see advertisements on their home feeds or explore pages. So, listening to your followers’ comments can help automotive dealerships to learn more about their target audience. A great way for automotive dealerships to maintain their credibility is to post photos that feature something other than cars.
Though hashtags began on Twitter, users of Instagram made great use of them. Automotive dealerships can use photo specific hashtags to gain a higher level of probability of being visible. The current top hashtags on Instagram are: #love, #instagood, #photooftheday, #fashion, #beautiful, #happy, #tbt, #cute, #like4like, #followme. Just of these top ten hashtags, automotive dealerships can use at least eight out of the ten, depending on the style of the picture they post.