Do you use Instagram for your business?
Wondering if an Instagram business profile is right for you?
Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful.
In this article, you’ll discover what marketers need to know about the new Instagram business profiles.
To access your Instagram Insights, look at the top right of your new business profile next to your settings wheel icon. You’ll see a bar graph icon that will take you to your Instagram Insights.
After you post something to your new business profile, you’ll get details on the impressions and reach from your posts, plus the number of website clicks from your business profile.
When you tap on the See More link for your top posts, you’ll see a screen dedicated to your posts. Each post will show the image and the number of engagements currently on the post. You can also tap on any of the links for Impressions, Reach, or Engagement to bring up a filter to see posts based on that specific criterion.
Go back to the original Insights screen, tap on the See More link for your Followers.
Want to get more reach for your Instagram posts? You can now promote them in the Instagram app, similarly to how you boost a post from your Facebook page wall.Simply tap on a post and tap on the Promote link.
First, you choose your call to action button.
Then enter the link for the landing page that the button will take the visitor to.
Now you’ll set your audience, budget, and duration of the promotion. Note that the audience can be automated or defined by you with the following demographics.
You can customize your own audience as opposed to letting Instagram take the wheel, or do a little testing to see which option gets the best results.
Once you’re finished, you’ll get a chance to review your promotion settings, add your payment method, and then submit your promotion for review.
Once accepted, your promotion will begin running, based on your setup and configurations.
While your promotion is running, or anytime after, you can go to your post on Instagram and click on the View Insights link to see if the promotion is still running and what the results are.
If you have multiple promotions going on, you can also click on the heart icon at the bottom of your Instagram app to see a quick link to all of your promotions.
After You Switch to a Business Account
When you switch to a business account, you can still go to your settings and connect with friends on your personal Facebook profile. You also have the option to switch back to a personal Instagram account, which may or may not be available.
You also still have the ability to link to other social accounts (Twitter, Tumblr, Flickr, etc.) for sharing your Instagram posts across multiple platforms, and to add multiple Instagram accounts to your app.