Instagram has today released two major updates to their product: Instagram live video and disappearing photos and videos for groups and friends in Instagram Direct.
Instagram Live lets you broadcast video to your followers in real-time as part of Instagram Stories — a feature that launched in August and is now used by 100 million people every day.
Live video on Instagram Stories helps you connect with your friends and followers right now, in the moment.
Going live takes just a couple of steps from the Instagram stories camera, and when you’re done broadcasting, your video will disappear as soon as the stream stops, which could encourage more Instagrammers to jump on and feel more comfortable sharing live content. On the other hand, the fact that the content will no longer be viewable once the stream ends also creates a state of urgency for viewers to ensure that they don’t miss out.
Going live on Instagram is pretty straightforward — just swipe right from the feed to open the camera, select “Live” and tap the “Start Live Video” button to start sharing:
Live videos on Instagram can last for up to an hour, and followers may get a notification when you go live so they can tune in and interact with you during the broadcast.
While you’re live, you can pin a comment for everyone to see or turn comments off altogether. Pinned comments could be a great way to frame the video and let everyone know what’s going on — a pinned comment could also be a great way to encourage interaction and responses from your audience.
Since Instagram live videos disappear as soon as the broadcast ends, discovering the best live streams and the streams of Instagrammers you follow is incredibly important. When someone you follow starts a live video story on Instagram, you’ll see “Live” under their profile photo in the stories bar (and you may also get a notification):
Instagram’s Explore tab will also feature current live stories and there will also be an option to tap “Top Live” to see what videos are trending in that moment based on number of viewers, location and engagement. You’ll be able to skip around the trending live videos by swiping right and left, making it incredibly easy to jump between live stories.