Social Media is now the fastest and quickest way to market any business. Having the reach that this tool gives us is a HUGE advantage in just about any area of our lives and what better way to use this than to apply it to our tattoo businesses.
Nowadays there are tens of thousands of tattoo artists on social media, therefore, to be a step ahead of the rest you need to make the extra effort.
1- Do post quality content
2- Do post consistently (and at the right times).
3- Be authentic and then stay authentic
4- Engage with your followers and the people you follow
Don’t edit the shit out of your tattoo pictures. Not only is it misleading and false advertising but it gives you no room to grow as an artist if you’re pretending to be better than you already are. You’ll also end up feeling bad about your work because you’ve set the bar way higher than it needs to be and you wouldn’t have any right to be proud of your work if you’ve edited it to look better than it really is. Keep it, real peeps. You can do well without lying.
2-Calling out other artists
Some people might like to argue that this is “authentic” to them but if you’re wanting social media to work for you this isn’t going to work in your favor. People do dumb shit and piss each other off, there’s no need to bring that vibe to your business page.
3- Keep saying you’re too busy to get people in
If you’re constantly saying it’s so hard for people to get in with you, people will stop trying. Not only that, they’ll think you’re a dick head for shoving it in their face. To be a busy tattooist for a long time you’ll have to be good with people too. If you’re not good with people get someone working for you who IS good with people. Getting a tattoo is an experience for these people and they use their hard earned money to get tattooed by you so cut the crap.
If you’re really booked out that far ahead just close your books and leave it at that until you can take bookings again. (You can close your books and still take people onto your cancellation list via a Parlour Profile- www.parlour.tattoo )
4- Copy designs
There are a few reasons for this. First of all, people would have seen it before so you’re losing your impact already. Secondly, we’ve never seen a copy that was better than the original so don’t do it to yourself. Lastly, you’re putting that out into a world where millions of people have access to your pictures. 9 times out of 10 that copy will get back to the artist. Some don’t mind but some took hours to put a design together themselves to make it unique so it’s not going to sit well with them.
In saying this, everyone draws inspiration from the people around them or the people they look up to but let it be just that, inspiration. If a client requests a copy, make it your own and then credit the original artist, if you feel it warrants that. Not only is this better for your social media but it’s just the right thing to do.
5-Complain about social media
To get full use of these platforms you need to make peace with the fact that none of them owe you shit: this is a BIG one and you won’t get anywhere with it unless you do that. Complaining about these platforms in any way will get you a total of 0 new followers, 0 recognition for your hard work and 0 new business leads. At best you may get to bond with a few people who are also complaining and are also getting absolutely jack shit of what they’re wanting. If that’s what you’re into, then go for it, but if you’re into being recognized for what you’re doing and more exposure for your hard work and talent then you’re going to have to flip your thinking. Yes it may annoy you to scroll past things you haven’t asked to see or to have to actually put in some effort for people to see your posts but its small price to pay for what you’re getting, which is a free way to share your work with literally MILLIONS of people all over the world.
6-Care so much about your following that you forget what you’re really doing
Social media is a REALLY important part of your job now, but it is just that, a part of your job. You use this to connect with other artists, to be able to market your business and to share your hard work. Don’t let social media define you as an artist, good or bad. There’s plenty of great artists with smaller followings and plenty of average artists with bigger followings. At the end of the day, you’re a tattooer, you’ve got one of the best jobs on the planet and your main focus should be the tattooing, not the likes or the follows. That stuff helps but it doesn’t define in your job or as a person. So if you find that social media gets you down, take a break, go back to where you started and focus on what’s important.