Instagram has become tremendous over a short period. Initially released in 2010 but only hitting up steam in 2012, Instagram now owns more than 1 billion users, making it the second-most popular social network platform in the world, behind just Facebook.
Instagram is one of the most powerful and essential marketing platforms of our time. It is great for content marketing and advertising and, at the same time, for customer service and communication. It can drive high engagement and better return of investment for a brand, marketer or agency.