Instagram is testing a donation sticker for its Stories feature, as found by app researcher Jane Manchun Wong. The feature looks similar to what Facebook offers with its donation and fundraising tools for personal or charity reasons.
Based on her screenshot, it seems like people on Instagram will be able to search within a list of nonprofits to link straight to the sticker.
This feature will give users the ability and option to fundraise for their favorite nonprofits. Even better, this will provide nonprofits with an entirely new platform for fundraising Instagram Stories. Instagram Stories recently hit a milestone of 500 million daily active users, so this is an assuring option for nonprofits or any other organization with a significant focus on fundraising.
For the nonprofits with fewer followings on Instagram, it might be the best time for you to start partnering with an influencer in their niche. Influencers and Brands love proving they care about a cause and can help you reach a broader audience and promote your cause — win, win.
Currently, though, this donation sticker is still in experiment mode. In the meantime, the rest of us will have to stick with the classic “swipe up” feature to link.
Instagram has secretly begun testing a horizontal feed for some users, a vast sloping change from the vertically scrolling user experience that’s been the standard since the app launched.
The company had been testing the feature back in October in the Explore part of the app, but it seems that it’s rolling it out more widely to people’s main feeds today.
The new feed primarily turns all posts into a single, large Instagram story, complete with tapping to advance and a scrolling bar at the top of the screen to show you how far you’ve gone. It’s a huge change for Instagram’s community, which has grown conventional to the old feed. With the horizontal feed, each picture is given the spotlight at any given time — you can just observe a single post, and the comments are much more apparent now, appearing with a flick upward.
It’s also much harder to immediately fly through your feed with the new layout: you can only advance one post at a time. Another side effect of the new design is that stories are more accessible, with the bar now always available by swiping down, instead of needing to scroll all the way to the top of your feed. The new horizontal layout seems only to change the main feed — tap into a user’s profile, and things will appear as they always have in general, vertically scrolling style.
Instagram head, Adam Mosseri commented on
Twitter that the new horizontal feed was meant to be “a little test” that “went
broader than we anticipated.” But a Facebook spokesperson opposed that in a
statement to The Verge: “Due to a bug, some users saw a change to the way their
feed appears today. We quickly fixed the issue and feed is back to normal. We
apologize for any confusion.”
Only a few minutes after the horizontal feed, the old vertical feed seems to have appeared for most of the users that had been seeing the horizontal feed test. But even if this update was an accident, it seems like Instagram is taking the horizontal feed seriously — and it may not be long before it rolls out to all users for good.
Calling all “friends” fans on Instagram, (How YOU doing? LOL) Courteney Cox has the epic Monica Geller-relates profile picture on her Instagram profile. Could she BE more adorable?
After joining Instagram earlier this week, she had a pretty hard decision to make when it came to choosing one profile photo that represents her to the whole world, and she got it so right.
Instead of using a glam red carpet picture, Courteney chose a serious throwback picture of her as Monica (f.r.i.e.n.d.s) in her slightly larger days. Yep! Her profile picture is a Monica from season 6 Episode “The one that could have been.”
Courteney finally decided to join Instagram with a little help from Ellen DeGeneres after appearing on her show earlier this week. While there, Ellen helped her to take the first picture for her Instagram account by recreating the Central Perk set and even brought out Phoebe Buffay herself (Lisa Kudrow) for a great reunion.
She asked not to be identified by her real name. A young addict in her twenties, despite her online addiction, attends Stanford University. She has all the polish and composure you’d expect of a student, yet she succumbs to her habit during the day. She can’t help it; she is compulsively hooked.
Yin is an Instagram addict. The photo-sharing social network platform, acquired by Facebook for $1 billion, caught the minds of Yin and 40 million others like her. The acquisition shows the increasing influence–and great value created by–habit-forming technologies. Of course, the Instagram acquisition price was driven by a host of determinants including a rumored bidding war for the company. But at its core, the platform is the latest example of an enterprising team, experienced in psychology as much as technology, that unleashed an addictive monster on users who made it part of their daily lives.
Like all addicts, Yin doesn’t recognize she’s hooked. “It’s just fun,” she says as she takes her latest in a set of moody snapshots evocative of the late 1970s. “I don’t have a problem or anything. I just use it whenever I see something good. I feel I have to seize it before it’s gone.”
The Triggers in your head
Instagram produced an expected response inside
Yin’s brain. Her behavior was reshaped by a reinforcement loop which, through
repeated conditioning, built a connection between the things she observes in
the world around her and the platform on her phone. When an application is tightly linked with a thought, a
pre-existing habit, or an emotion, it generates an “internal trigger.” Unlike
external triggers, which are sensory incentives, like a phone ringing or an
online advertisement telling us to “click here!” you can’t see, hear or touch
internal triggers. Internal triggers exhibit automatically in mind and
producing them is the brass ring of consumer technology.
We check Twitter when we are bored. We use Facebook when we’re lonely. Emotions cause the desire to use these services. But how does a platform like Instagram creates internal triggers in Yin and a lot of other users? It Turns out that there is a stepwise approach to create internal triggers:
1- Acquire and educate with internal triggers
Instagram filled Facebook feeds, and Twitter
streams with funny sepia-toned pictures, each with various links back to the
platform. These external triggers not only attracted new users but also taught
them how to use the product. Instagram efficiently used external triggers to
communicate what their platform is for.
“Quick wonderful photo sharing,” as their slogan says, showed the purpose of the service. And by communicating the use-case, Instagram was victorious in obtaining millions of new users. But significant growth is not enough. In a world full of online distractions, Instagram needed users to use the platform daily.
2- Create desire
To get people using, Instagram followed a product design pattern common between habit-forming technologies, hooks. After tapping through from external triggers, people are prompted to install the app, and they start using it for the first time. The minimalist interfaces all but eliminates the need to think. With just a tap, a picture is taken, and all kinds of sensory and social rewards ensue. Each picture was taken and shared further commits the person to the app.
Consequently, users change not only their behavior but also their minds.
3- Add the Internal trigger
Finally, a habit is established. Users no longer need external triggers to use
Instagram because the internal triggers occur on their own. As Yin said, “I
just use it whenever I see something awesome.” Having observed the “popular”
tab of the app thousands of times, she’s honed her perception of what “awesome”
is. She’s also collected feedback from friends who reward her with likes and
comments. Now she finds herself always on the hunt for pictures that fit the
Instagram style. Like a never-ending scavenger hunt, like if she is forced to
capture these moments.
For millions of people like Yin, Instagram is a harbor for inspirations and emotions. It’s a virtual diary in pretty pixels. By thoughtfully moving people from external to internal triggers, Instagram created a persistent routine in users’ lives. Once their internal triggers started to fire, competing platforms didn’t stand a chance. Each snapshot further committed users to Instagram, making it essential to them, and apparently to Facebook as well.
What do you think?
Share your thoughts with us in the comments below.
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