Managing an Instagram business account takes careful planning and consideration. Not only do the images and copy have to be captivating, but there needs to be great awareness about who the target audience is, what they like and when they want to see it.
Instagram has added a new feature: interactive poll stickers.
The feature is exclusive to Instagram Stories. With it, you can ask a question in your Instagram story, and your followers and friends will be able to respond by voting. Here’s what you need to know about Instagram’s interactive poll stickers and how they work.
Me too – and we’re in luck! Here are the results of a scientific study of almost 1.5 million Instagram photos from over half a million users.
Dan Zarella, the social media scientist, compiled the results on this easy-to-follow infographic he calls The Science of Instagram.
Some of the findings are must-follow for any company. Others concerning the colors and design of images – you’ll need to look at these in regards to your company’s branding. But here are the results:
- More tags = more likes and comments (too many tags can seem spammy, though).
- Photos with no filter applied get the most likes.
- Captions with the word “like” or “comment” work.
- Photos with less color saturation get more likes.
- Photos with faces get 35% more likes.
- Busier photos get more likes.
- Cool-colored photos get more likes.
- Brighter photos get more likes.
Check the infographic for the sometimes-astounding differences.
And pin this infographic to remind you how to get more Instagram likes and comments.
Instagram is quickly becoming a focal point for brands looking to use social media to connect with current and potential new customers—and for good reason.
Dubbed the “king of social engagement” by Forrester Research, the top brands on Instagram are seeing a per-follower interaction rate of 2.3 percent, which far surpasses the engagement rate these brands are seeing on both Facebook (0.2 percent) and Twitter (0.02 percent).
Unfortunately there’s no magic formula on how to get more Instagram followers, but there are ways of improving your Instagram strategy so that more of your ideal audience can find—and follow—you.
you can see some tips in this infographic for getting real followers on instagram.
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