No doubt, Instagram has become an essential tool for business marketing and advertising. Since it was acquired by the social media giant, Facebook, in 2012, the photo-sharing network has quickly grown to accommodate over 800 million active users who share over 100 million images daily. This makes it an effective tool for business owners who want to make visual statements to impress their customers.
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.
Companies who can harness the power of that platform to share what’s great about their business stand to grow their presence and profit among millennials considerably.