Instagram is the visual playground of social media, so for most of us, our captions are an afterthought. While we admit a well-filtered picture can do wonders for a brand’s engagement numbers, there’s one more crucial element involved in a successful social strategy – the Instagram caption. While you might be thinking it’s no big deal, a quality caption can benefit your brand in more ways than one.
Visuals play an increasingly important role in marketing – they appeal to customers and increase engagement. Hence, Instagram is the perfect platform for a successful Internet marketing campaign.
Unfortunately, however, few social media marketing teams understand the true value of the platform, especially when sharing captivating pictures translate into engaged followers and more sales.
Fortunately, we have answers for you on all fronts. One of the best ways to figure out what you should do on Instagram is to familiarize yourself with what you shouldn’t do. In the name of winning at Instagram (and having fun while doing it), let’s check out some of the worst types of Instagram captions people use. We wouldn’t recommend posting these kinds of captions (or the sorts of Instagram quotes we’ll also take a look at) — at least not if you don’t want your friends to roll their eyes when they scroll past your posts.