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Instagram Tutorial

If there is any business that seems to work like the good old days, it’s the local barbershop. There are nostalgia and culture that goes with barbershops. A kind of male retreat and social scene that made some barbershops a local place to gather.

This lent itself remarkably to marketing.  Men just knew where to go to get a haircut.  Joe, Tom, or (of course) Floyd were the best – and usually only – barbers in town.

6 Excellent Instagram Marketing tips for Barbershops

Times have changed. Today there is a much broader range of potential customers, many as interested in working with a hairstylist as an old-school barber. To reach more audience and compete against both local and chain salons or barbershops, you need better marketing strategies than just the yellow pages and word of mouth.

Here are six ideas to help you market your barbershop in 2019. Follow these tips to fill your chairs with new customers and keep them full with loyal clients. This is where Instagram comes in as one of the most effective and powerful tools to get new customers and engage with the existing ones. Instagram is very important since it’s such a visual medium, adjusting itself perfectly to the craft. Also, Instagram has two times more engagement than any other social media platform which makes it an ideal place to engage with your audience.

Here are six excellent Instagram marketing (that actually work) that can help you milk the popular platform for all it’s worth:

1- Highlight your work!

Instagram allows you to create permanent collections of your Instagram stories that will show on the top of your Instagram feed. Use this feature to organize every aspect of your business like products you use, barbers in your shop, most popular services and running promotions. It is likely that new customers will be comparison shopping. So list your prices, and make sure it’s clear from you feed the level of service you are providing.

6 Excellent Instagram Marketing tips for Barbershops

Instagram allows you to create permanent collections of your Instagram stories that will show on the top of your Instagram feed. Use this feature to organize every aspect of your business like products you use, barbers in your shop, most popular services and running promotions. It is likely that new customers will be comparison shopping. So list your prices, and make sure it’s clear from you feed the level of service you are providing.

2- Create a perfect gallery of haircuts and styles

Haircuts are visual, and your Instagram profile should reflect this. Think of your Instagram as a visual gate to your shop. While designing your Instagram feed, strongly consider what potential customers want to see. Share pictures of recent haircuts, fashionable hairstyles, and your shop. This is where your customers will spend most of their time on, so you need it to be enticing and visually appealing.

6 Excellent Instagram Marketing tips for Barbershops

3- Create and extend your Branded-Hashtag

Create a branded hashtag that represents your barbershop and use it to brand all your posts on Instagram. Some services are better suited to the “selfie” culture of Instagram than styling hair. When you have customers proud of their new haircut, ask them to share a selfie on their Instagram profile and mention your barbershop with your unique hashtag as a branding tactic. It’s free, effective marketing that provides social proof and trust for your business.

4- Gain followers and engage with them

Whether it’s a picture, funny meme, contest, or just an essential update about your working hours or closing times, engage your followers consistently. Create a posting schedule as a piece of your strategy. With the new algorithm now engagement has more influence on what appears on your feed. So, be more engaging, if someone asks a question, make sure to respond quickly, and display the same kind of friendly attitude you would if he were sitting in your chair.

6 Excellent Instagram Marketing tips for Barbershops

5- Use Instagram Ads

Like many other platforms that offer online advertising, Instagram lets you target your ideal audience with pinpoint precision and charge you only when the person clicks on the ad. In 2018, the average cost per click for Instagram ads was around $0.7 for all age ranges. Instagram offers “store visits” with the intention of turning ad impressions into people that walk into your shop. Instagram is particularly suited for brand engagement, and it can be the perfect platform for promoting your barbershop.

6- Analyze your posts every week

Instagram provides some critical insights like impression, profile visits and audience demographics to all business accounts. You can use this feature to track which one of your posts get the most engagement and where your followers are coming from. You shouldn’t leave anything to chance. Make sure also to leverage this data and look for guides to understand your audience’s pain points and needs.

6 Excellent Instagram Marketing tips for Barbershops

The ultimate purpose of a barbershop is to develop a constituency of repeat customers, as well as new clients through customer referrals. Because of this, many neighborhood barbershops are a place where people socialize and enjoy each other’s company, which only lets you get more satisfied and loyal customers. In this digital age, social network platforms like Instagram offer a different avenue for barbershops to hang out and engage with their clients. Use Instagram to get found by a new audience, develop a positive reputation, and earn the loyalty of your best customers. When people look forward to coming in for a haircut, you will know you’re doing it right.

https://instazood.com

Barbers and stylists, how do you use Instagram for promoting your business?

Let us know in the comments below.

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Instagram Tutorial

Instagram launched IGTV last year, along with their announcement of reaching 1 billion users! The first thought I had was: “What is YouTube’s reaction?” it is clear that this feature is in direct competition with YouTube. Let’s dive deeper into this.

IGTV vs. YouTube: Which One is Better for Video Content Creators?

High-level goals

Facebook’s primary goal is “connecting the world.” They are growing effort towards videos. When compared, advertisements on video cost more, meaning there is more profit in video content. The video is more and more perceived as a platform for connection. In parallel, Instagram connects people together via rich media, with the first investment into video in 2013. It’s a communication channel that lets you share life events with your friends through posted content, short stories and direct messaging surrounding this content.

So, what is IGTV’s goal? Related to company goals, it must connect. It connects people towards their interests through longer form videos.

Target audience + pain points

  • In Instagram, 15sec videos and brief, one-off stories are the extent to which videos are shared. But Instagrammers have more to showcase beyond these brief reels. Mainly, IGTV capitalizes on the growth of these “online celebrities” – newfound internet sensations making their fame on media platforms alone. Instagram mainly targeted Vine star Lele Pons, for instance, to create content exclusively for the platform.
  • On the other side, IGTV captures a younger audience – millennials invested in going into rabbit holes on their smartphones and those already following these growing internet sensations. Instagram celebrities targeting young audiences + millennials looking for a cool content match made in social media heaven.

Wins

  • Mobile-first

Mobile’s reach-only proceeds to grow. In Mary Meeker’s online trends, 3.4 out of 5.9 hours per day are spent on mobile and is most responsible for the overall growth in internet consumption. IGTV smartly leverages this extension by being mobile-first via its vertical-only video content. In a way, it also provides a more personalized viewing experience. It encourages videos that capture the face of the user using the front camera. It’s as if you are interacting with the user right on your screen.

IGTV vs. YouTube: Which One is Better for Video Content Creators?
  • Foundational Base

Now that Instagram has 1 billion monthly users, that is 1 billion users who can immediately use IGTV! This feature comes both as a button on Instagram and as a separate app. Users on both sides are already there. Content creators already have a following. Their audience already has content to start watching. This creates an excellent base to route current users to IGTV’s platform.

  • Encourages New content creators

We live in a remarkable era of the internet where we observe the rise of “web celebrities” who used other platforms such as Instagram to market themselves. A content creator said:

IGTV vs. YouTube: Which One is Better for Video Content Creators?

A new platform that does both video hosting and the marketing will make a persuasive case to switch. Actually, it makes sense for those influencers/celebrities to take advantage of IGTV because it saves them valuable time. On IGTV anyone can share content and let the content speak for itself. We don’t need to worry about fancy visual effects or polished editing. This moves away from the perky, preppy and curated Instagram feed and more towards an accurate and personalized form of creation.

  • Infinite Engagement

I just understood the idea behind naming it “TV” later in the game: “It is literally a TV!” while places like YouTube, Netflix, and Vimeo let you explore a feed before watching videos, Instagram throws it back old school and provides an infinite experience of a TV. There is always playing from the minute you open the platform to the last minute when you close it. You even like and comment or interact with other users while watching.

Where YouTube is a platform for people to find something they already have in mind. IGTV lets you get sucked into rabbit holes of infinite engagement. It can be really addicting, and that is a big opportunity for creators who need this kind of engagement for their content.

IGTV vs. YouTube: Which One is Better for Video Content Creators?

What is missing?

  • Money!

Mr. Systrom from Instagram notes that the main focus is on experience first before monetization. That makes sense because, in its early stages, activation and engagement are the top priorities. Although, monetization is clearly the next priority to fully grow this feature. This is not clear how IGTV plans to do that. Sponsored ads are viable and more conducive for brands to add long-lasting video ads. However, there must be a right balance, so it doesn’t much disturb the user’s watching experiences.

  • No content creation for content creators?

Right now, there is no way to create content on IGTV itself. One of the reasons may be due to the preservation of content quality, but this decreases the number of videos users might add on their channel. YouTube, recently declared they were launching features prioritizing content creators, which could be a compelling case to stick with YouTube.

  • Downsides of Vertical

Vertical videos prioritize mobile and these creators, still, those with already large followings on YouTube & those who upload or publish content in other formats will need to shoot and edit each video twice. If IGTV is trying to steal away people from YouTube, it will take a while before they consider vertical the way to go.

While the design provides a mobile experience, it is somewhat challenging to discover videos in this horizontal scrolling formats. In the interim, a complicated algorithm can solve this until a better discovery experience can be added.

  • Channels

At last, a brief note on channels: what is the point of channel if you can only add one!? If the channel = creator, then what is the difference?

Wrapping it up

Currently, monetization effort is the top priority. Total spending on video ads is expected to increase from $18 billion to $27 billion in 2021, and IGTV can boost this growth. So, if I were a content creator, I would experiment with both platforms. Whichever platform allows me to earn money faster and easier, will get my attention and that is where I will stick.

https://instazood.com

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