There is no doubt that a large number of marketers have experienced the horrible outcomes of shadow banning. For those who are unfamiliar with this, the shadowban is the kind of ban that will stop showing the user’s new posts in feeds of non-subscribers, but they are never notified or told of the ban at all.
Did you know that by using ONE banned hashtag in your Instagram post, currently makes ALL of your hashtags undiscoverable for that post?
The best thing to understand is why Instagram are on a banning rampage (they’ve recently banned over 60,000 hashtags!), how to know what they are, examples of banned hashtags and how to work out quickly if you need to swap out any of yours with new ones!
For the past five years, Instagram has been an important tool for marketing and PR pros, allowing brands to produce everyday imagery to connect with audiences. But, now the rules are changing, Facebook (IG’s owner) is pursuing ways to monetize the platform and that may affect your efforts to boost organic engagement. In this article, we look at how you can keep the platform engagement you’ve worked hard for. Once you’ve read it, find out how comprehensive Instagram listening can help you maintain and grow your brand engagement goals.