Instagram stories have been around for two years now and have at least up to 500 million daily users. We have seen how Instagram stories can increase engagement on the platform and give people and brands the opportunity to get in front of their target audience.
Instagram is one of the most powerful and essential marketing platforms of our time. It is great for content marketing and advertising and, at the same time, for customer service and communication. It can drive high engagement and better return of investment for a brand, marketer or agency.
The newest Instagram stats show there are currently more than 800 million monthly active users and many experts believe it could reach a billion in 2018. That’s more than double the monthly active users of Twitter and over three times as many users on WhatsApp and Facebook Messenger.