There is no doubt that a large number of marketers have experienced the horrible outcomes of shadow banning. For those who are unfamiliar with this, the shadowban is the kind of ban that will stop showing the user’s new posts in feeds of non-subscribers, but they are never notified or told of the ban at all.
For the past five years, Instagram has been an important tool for marketing and PR pros, allowing brands to produce everyday imagery to connect with audiences. But, now the rules are changing, Facebook (IG’s owner) is pursuing ways to monetize the platform and that may affect your efforts to boost organic engagement. In this article, we look at how you can keep the platform engagement you’ve worked hard for. Once you’ve read it, find out how comprehensive Instagram listening can help you maintain and grow your brand engagement goals.