LinkedIn can be a great place to grow your network, build your brand, attract new customers, and discover job opportunities.
But if you use it in the wrong way, you could turn off professional connections — or even miss out on your dream job.
Here are some mistakes that you shouldn’t make on LinkedIn:
1- Incorrect or missing profile headline
It’s the first thing your audience notice besides your picture. You can use these 120 characters to enter your current title or to describe your business more generally.
2- No profile picture
According to LinkedIn researches, profiles with pictures receive up to 22 times more views than profiles without photos, plus ten times more connection requests.
It doesn’t mean that Any picture will do — it’s essential to choose a visually appealing photo, Your face should fill up about 60% of the frame.
3- No profile summary
A summary explains who you are as a professional. It’s your escalator pitch, or your opportunity to grab a potential employer’s attention in less than 20 seconds.
That’s why you have to include your skills, experience, and enthusiasms. Most importantly, “don’t be afraid to have your personality shine through.” LinkedIn says summaries of at least 40 characters are more likely to show up in search results.
4- Not customizing your LinkedIn URL
Once you customize your LinkedIn URL, you can add your LinkedIn URL to your description without worrying about it looking old-fashioned. It also makes it easier to be found by people searching on LinkedIn.
5- You haven’t informed recruiters that you’re open to new roles.
Enabling the “open candidates” option on your profile dashboard is a method to indicate that you’re “open” to new job opportunities privately. LinkedIn discovered that members who enable this option are twice as likely to see related opportunities.
6- Not using Hashtags!
You can use related hashtags to customize your feed so that you receive the content that you are interested in. Also, you can leverage them to make sure your posts show up in front of the right audience (just like on other social media platforms).
7- Not using LinkedIn groups
When you join LinkedIn groups for experts in your field, “it enables you to talk to each other about trends in your industry,” LinkedIn said. Also, it’s a great way to request career advice or ideas.
8- Cold-contacting people for jobs
The first rule of messaging another member on LinkedIn is to make sure you’ve seen their profile, so you can refer to something about their job that is related to yours. Describe why you’re reaching out and why they need to connect with you.
What do you think?
Did you make these mistakes before reading this article?
“Followers” can be the highlight of our day and the sad tears of our lonely nights. we love our followers, but we don’t let the number of followers we have to rule our lives businesses.
Feeling confused? Expecting to hear the opposite? General advice tells us owning a ton of followers mean we’re popular and successful. We have also been taught to get worried if someone unfollows us, after all, we should be doing something wrong if someone is no longer interested in seeing our posts on Instagram or other social media platforms.
Why it’s fine if someone unfollows you on Instagram?
Often when newbies start on Instagram or someone who hasn’t
really decided on their focus for their page, they post any and everything.
Posting irregularly and posting everything is fine if you have a personal
Instagram account but if you’re using Instagram as a business tool, it’s a
When you’ve narrowed your focus, this can cause a few users
to unfollow you.
Maybe your recent focus isn’t for them! When you were
posting all things, perhaps you were posting some random memes, but now that
you are dedicated to publishing data related to your business, it has zero
interest to some followers.
That’s a good thing! I’d rather have followers who are
interested in my niche.
They are playing the ‘follow-unfollow game’
Sometimes your followers have only followed you in the hopes
of getting follow-backs. I always go through my followers and view their posts
because you never know when something might be of interest. Still, I don’t feel
forced to follow someone just because they followed me on Instagram.
There is no rule saying you Must Follow Every user that
Follows You. The follow-unfollow game is something I do not play, and if I lose
someone because I didn’t do what they expected and follow them back, then I’m
You can now focus on your target audience
You are sending out your Instagram posts to thousands of followers, and it’s falling on blind screens. That doesn’t translate to users coming to you for value and information, people using your services or products. It’s a waste of time and energy.
I would rather have my valuable content reach my target
audience. So if someone unfollows me, I don’t sweat it. I remind myself that
I’m really reaching the audience I’m targeting.
Guys, I’m feeling this topic so much that I’m writing a BONUS reason why it’s fine if someone unfollows you on Instagram:
Sometimes, they just want to move on
Some users will follow you because your content was related
to who they were before at a specific time. I have been guilty of following
accounts because they had a pretty photo or maybe I was enjoying their memes.
Whatever the reason is, I scroll through my feed from time to time and unfollow
Instagram accounts that aren’t relevant to me anymore. Maybe it is time to move
I’m sure you have done it too! If you can move on from an Instagram account, then others have the same right to move on from yours.
Are you an active user on Instagram and for some personal reason you want to get rid of your Instagram search history? Follow these steps to remove your search history on Instagram.
If you need more privacy on social media, then make sure you’ve removed your browsing history first. Check the individual browsing apps you’ve used like chrome or firefox, and wipe the history. But if you want to make it harder for people to retrace your steps, you should apply the same method to some of the social media platforms you use more frequently like Instagram.
Fortunately, it’s very simple to delete your Instagram search history, so next time you search for something you won’t be reminded that last month you had an unhealthy obsession with images of vivid cupcakes.
1- Open your Instagram app and go to your profile.
2- Tap on the three dots icon and go to settings
3- Scroll down to find the “clear search history” option at the bottom, which is written in blue.
4- Tap it and then confirm your action by tapping on “Yes, I’m sure” button.
However, you should understand that even as you’ve removed your search history, Instagram will continue to show Suggested users to you which are basically the people who you’ve interacted the most, but the profiles which regularly show up under Recent won’t be apparent anymore. So you won’t be 100% completely in the clear, though at least your search history will be gone.
Years ago, Twitter was a dominant force in the online marketing world. Brands flooded to the quick-paced platform to get their product and content out in front of millions of users. Today, Twitter is still pretty popular, but the platform is not as powerful as it used to be. One of the reasons Twitter has seen a small decline is due to Instagram.
The Instagram vs. Twitter topic has been exciting. I’ve seen
some brands, and big companies start to shift away from centering the Twitter
and put more effort on Instagram. Right now, Instagram is where customers live.
Still, does that mean you should forget about Twitter too?
Not necessarily. I’ll break down some of the differences and similarities between the two social media platforms and help you get a sharper picture of which one is best for your business.
Statistics can provide you with much insight into which
social network platforms you should work on based on popularity. It would be
best if you didn’t make your decision only on these numbers, but they will give
you an excellent place to start.
1 billion monthly active
95 million posts per day
80% of users are outside
Users ‘like’ 4.2 billion
posts per day
326 million monthly users
80% of active users on mobile
77% of users outside the
500 million Tweets sent per
Even though Twitter has been around longer, Instagram surpassed the number of monthly active Twitter users. This statistic alone is what has made more brands take notice of the platform and begin to discover the art of Instagram marketing.
Twitter, however, wins in the content sharing area with more than 500 million Tweets sent out per day compared to 95 million posts per day on Instagram.
Instagram vs. Twitter: Audience
A big part of the Twitter vs. Instagram debate arises from the point that they both have the same audiences. When you take a look at their demographics, you will see that the two platforms have similar users in age, education level, income, and even location.
The primary user age for both platforms is 18-29-year-olds.
After 50+ years old, the number of people begins to drop significantly. The
other statistics show Instagram and Twitter are especially popular among people
in their 20s who are either in college or are newly graduated. This is usually the user base that drives
social media growth in general because this group is the most active.
If you are after a younger audience, you can’t really go wrong with either of these networks. The even divide in location and gender gives brands more reach than sites like Google+ or Pinterest which have users that are either predominantly male and female, respectively. As the overall demographics for both social networks are equally matched, you should look at the audience of your critical profile to find out who is following you. The more information you have about your audience, the more targeted you can make your content. Your posts on social media should be tailored to your audience as much as possible to get the best results.
Instagram vs. Twitter: Engagement
Instagram has the most engaged audience of any social media platform. It concentrates on keeping users stuck to the platform while they are browsing with a few to no distractions. There are no clickable links available in the captions while scrolling through your feed. By eliminating unnecessary features, Instagram can keep customers focused on the posted content, which is a significant advantage for your business.
On the other hand, we have Twitter which is quite noisy. The feed is filled with links to news articles, blog posts, videos, and other things that take you away from Twitter’s platform. That makes it harder to get people to see your content and engage with it. Also, because Twitter moves so fast, the lifespan of your Tweets can drastically change depending on how many other users your followers are following.
Those two Instagram by themselves got more engagement than all of McDonald’s tweets combined about “the All Day Breakfast” promotion. While Instagram has more engagement on its platform, Twitter builds engagement outside of the app. This is why companies should have a second thought about taking their focus away from Twitter. People can’t easily share a blog post on Instagram.
The engagement for Instagram basically
begins and ends in the platform. However, with Twitter, you can drive
engagement outside of the app by getting users to Tweet links to content on
your website and other social media platforms.
Instagram vs. Twitter: Functionality
Instagram keeps you within the platform on purpose. The company highlights the posts users share. The value comes from within the app. Twitter is actually a content sharing tool. There isn’t much original content on Twitter, and the platform initially consists of users sharing links or live updates. It’s all about following what’s going on in the real time. The value of Twitter comes from the content you discover on another site. Imagine if users couldn’t tweet links. It would not be as successful as it is today. This doesn’t mean that either method is better than the other, they are just somehow different. Depending on your company’s goals, one might be more beneficial than the other. Learning the difference between how people use Instagram versus how they use Twitter is essential when it comes to determining which is best for your brand.
Is Instagram the “Twitter killer” that some people say? Not really. Even though they have a similar audience and demographic, they have entirely different uses in your social media marketing strategy. Instagram is a site to publish original content and build your brand awareness. Twitter is an excellent tool to curate and share content, as well as engage and interact with your target audience.
Which one would you prefer to use for business? Let us know
in the comments below.
Between all of the social media platforms the world has to offer, the most important ones are Instagram and Facebook. Many people wonder what the differences are between Facebook and Instagram while they look so similar.
One of the best ways to create a mutually beneficial and fun relationship with your favorite brands is using an Instagram stories takeover. In this article, we will teach you everything you need to know to run a good Instagram stories takeover.
Contacting Instagram is an easy thing to do. The real issue is receiving an instant response back and let alone a resolution to your question is tough. You should know about all the options that you have to make process with Instagram support.