Infographic, instagram tips, Instagram Tutorial

Being successful on Instagram is not as easy as it looks, you should practice a lot and monitor your process to find out what works and what doesn’t. You can check our infographic below to learn the do’s and don’ts of Instagram for your business.

Do’s:

  • Be professional

Gather around an additional calendar every month, schedule your posts with a tool like Instazood, try to post quality contents. Choose a proper username and bio to gain new followers.

  • Be consistent

Keep up with your audience to achieve more engagement and try to post consistently ( at least once a day), provide relevant links to direct traffic to your website.

  • Be yourself

Try to post pictures of your personal life too. Don’t try to be like someone else, connect your audience in a non-robotic way. Write your own captions and find your writing style.

  • Use new Instagram features

Use Instagram stories, post videos or go live. IGTV is excellent for your videos over 1 minute. You can also use stories stickers and polls to gain more engagement.

  • Engage with your audience

Engage with your audience and other business accounts, build a community, share posts and Reply to their comments and make them feel included.

Don’ts:

  • Be too Salesy

Try to post content relevant to your business but don’t be too promotional. Follow the 80-20 role of marketing.

  • Fade away

If you post less often, your Instagram followers will lose interest or forget about you. Try to post regularly to stay in their minds.

  • Be spammy

Don’t annoy your followers with over posting and using a lot of hashtags! Avoid over-sharing, just share the right amount of information.

  • Have a blank profile

Your audience should know who you are and what you do, make sure to share your contact info in your Instagram bio.

  • Put links in your caption

The only place that you can put a clickable link is in your bio. You can use it to direct your followers to your blogs, websites or landing pages.

  • Ignore your followers

If you don’t engage with your audience, they will lose interest and unfollow you. So spend some time responding to their comments (negative or positive)

THE DOS AND DON'TS OF INSTAGRAM MARKETING