Traditional marketing is becoming less efficient these days, as an up to date marketer, you may think there has to be a better way. Yes, there is content marketing. Content marketing is not only used to draw interested people towards your business, but it is also a great way to transmit your brand’s identity and purposes while letting you find a spot in these people’s daily routines through the use of platforms.
Definition of content marketing
According to the San-Diego college:
“Content Marketing refers to the process of creating and distributing relevant and valuable content to attract, acquire and build customer loyalty among a clearly defined audience with the goal of generating profitable actions among consumers.”
Content is the king!
The catchword “content is king” has produced a lot of buzz between online marketers.
While there are great discussions to be had over the accuracy of that phrase, the point is that content is a little different than other fields of marketing like social media and SEO, in that many of them are actually only around because of content.
Without content, SEOs would have nothing to arrange for search engines. The data they add to posts helps robots like Google and Facebook wrap their heads around the complexities of the content they are organizing. Every link from marketers leads to a piece of content, and the keywords that people use for searching are an attempt to find content.
Difference between content marketing and traditional marketing
Some traditional marketing examples show that the difference between content marketing and traditional marketing is not always clear-cut.
David Ogilvy claimed that the best classic advertisements took the form of articles. By adding more value to the audience, these articles were more efficient at drawing attention and selling products, which is the most essential marketing metric.
The most obvious difference between traditional marketing and content marketing is the means of distribution.
Traditional marketing uses mediums to send their message out:
- radio and TV commercials
- Newspaper and journal ads
- Banner Ads
- Direct mail ads, brochures, fliers
- Billboards and signs
Content marketing uses completely different channels. Social media is the most common way to publish content, with 92 percent of marketers using this method. Other popular distribution methods are:
- Email newsletters
- Website articles
- Blog posts (your own blog or guest posts)
- Videos and podcasts
- ebooks and Whitepapers
Some brands have hesitated to allot resources to content marketing because it can be hard to understand the advantages of content marketing. So, Getting people to think more highly of your brand surely sounds excellent, but the results are a little nebulous. In this case, you should start thinking about just how many advantages content marketing can bring. Let’s start with the ones which are more intangible :
- Building brand awareness
- directing traffic to your website
- Increasing the number of people on your email list
- Developing a following on social media platforms
- Rising sales
- Improving customer retentions
- more customer referrals
- Creating professional networks
And it goes on.
Content marketing is a powerful device because it can raise the profile of your brand. By consistently creating valuable, relevant content for your target audience, you would become known as a specialist in your niche.
Content marketing types
Blog posts are the central part of content marketing strategies. Because they usually don’t take too long to write, they can be easily found by Google, your audience will be glad to read and share them, and it’s the quickest way to propose value with an almost low cost.
2- Longform Content
Long-form content is free and accessible online, so it is a great way to increase your subscribers. All you have to do is to state “Subscribe so we will let you know when the next part of this article comes out!”
Ultimate Guides are one of the high-grade types of long-form content that you can produce. Many companies, like AdEspresso, separate them from other blogs.
3- Case Studies
Case studies are in-depth analyses including a particular scenario or example, which should provide both information and actionable knowledge. They are excellent for many reasons:
- they let you establish thought leadership
- they are unique
- they are easy to share
4- White Papers
White papers are information-dense content that can provide solutions and data for a particular case. The focus is on the details, so They can help you when you want to create thought leadership and respect within the business and can make great lead attractions.
Ebooks may seem a little easy the first time you write them, but they are great lead magnets and can stay this way forever. However they take more time and money to perform, you can outsource them to a freelance writer who knows how to write them.
A video isn’t usually associated with “content marketing,” but it must be. It is practical, engaging, and users are more likely to watch a video than reading a text.
So you need to add it to your content marketing plan. This is especially true for both tutorials and product introducing videos; your audience would prefer to watch a video about your product than read about it.
Basically, content marketing can be successfully performed by executing the following tasks:
- Develop a strategy with your marketing team for how content marketing fits into your overall marketing plans
- Get to know your target audience
- Decide which types of content serves your brand the best and generate high-quality content on a regular basis
- Promote your content on social media
- Find ways to include your buyers in your content marketing by using user-generated content
- Measure, experiment, improve, repeat