Instagram Tutorial

The world of social media marketing is always changing and evolving, but the number of people who are getting involved in marketing is also increased day by day. This means that getting attention from your audience is getting harder and it forces marketers to use different and creative methods to target their niche. Today, we are going to be talking about the difference between sponsored posts and shoutouts.

Social media platforms to consider

The first thing to remember is that Twitter is not the only social media platform that offers sponsored posts and shoutouts. While not all platforms have sponsored posts options, all of them have the potential of providing shoutouts. The top platforms do offer sponsored posts and their influencers are continually giving shoutouts to other business ventures and entrepreneurs. Now we are going to talk about what both of these actions are and how they can help your business.

The Sponsored posts

A sponsored post is basically a publication that is made on a social media platform. This publication has a specific cost depending on the kind of exposure that is offered. Some platforms will show your sponsored post to a broad audience that is appropriately targeted when you create your post. Others simply provide exposure to random users regardless of demographic configurations. The biggest issue with this is that sponsored posts are going to cost you money and there is no guarantee that the people who look at the post are going to buy your products or services.

There is an excellent way to upgrade this process by using features like pay per click. This means that some platforms offer the option for you to pay for sponsored posts only when a person actually clicks on the post. This means that only those who actually click the post and access the entire post page will count when you get charged for the posted advertisement. This makes it a much more powerful and useful way to get results.

It’s important to understand that sponsored posts are not always going to provide the results you want. This depends on how good you are at targeting your audience with the options given. The title of the posts and the content itself should also provide information that drives people and creates engagement that converts. Learning how to do this takes time, but many marketers can get incredibly good results from their sponsored campaigns.

The Shoutouts

The process of the shootout began when people started to use social media as a way to brand themselves. We began to see people who had a large number of followers that would listen to them and would actually be influenced by their words. This is the phenomenon that gave birth to the “influencer.” An influencer in social media is someone who has a large number of people listening to what they have to say on the web.

These influencers started to notice that they would get messages from people asking them to mention a brand or a website address in exchange for money. Some also offered to promote them in exchange for that shootout and that gave birth to the power of the influencer in the world of marketing.

For example, let’s say that someone has become an influencer and their audience is mainly about video games. You can contact that influencer and ask for a shoutout of your video game or your video game store. If the influencer has an audience of ten thousand targeted followers, you could be seeing an incredible amount of engagement form a single shoutout. Some business ventures have earned thousands and even tens of thousands of dollars from a quick shoutout by a top influencer.

The free shoutout

Some influencers will give free shootouts to people now and then. An influencer knows that a broad audience means that their shouts have monetary value, but they are willing to give people change from time to time if they see something they like. Send them your material and you might be surprised to know that they like it enough to promote it once at no cost. They also often do this to get you to see the results so that you will pay for future shoutouts, but you could also pay them with free merchandise.

If you can land some free shoutouts, you could see a good increase in your numbers and this will help boost your presence in social media.

The difference between a sponsored post and a shoutout

Ok, so now that we understand what both the sponsored post and the shoutout are, we can define the differences between the sponsored post and the shoutout. The most significant difference is the fact that the shoutout is something done by a member of the social media community and not directly by the social media network. This means that you are dealing with an independent person when you get shoutouts, but you are dealing with the company behind the social media platform when you invest in sponsored posts.

When you deal with influencers, the rates and the kind of deals that you can negotiate are going to be different from the set prices and costs of sponsored ads with the network. The value of a shoutout with an influencer depends on their number of users and the number of active and engaged followers that they have on their posts.

Final thoughts

Some situations call for the use of sponsored ads, but the truth is that a good business relationship with a popular influencer can be an incredible game changer for any business. This is the reason why we recommend that you take the time to contact as many influencers as you can and you can use sponsored ads while you do this. Once you are able to cut a good deal with an influencer, you will probably stop seeing the need to invest in sponsored ads.