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Instagram Tutorial

Instagram is beginning a whole new revenue stream. Now the 130 million users who engage with product tags on Instagram’s shopping posts can buy those items without leaving the platform, thanks to reserved payment info.

“Checkout with Instagram” rolled out today in the U.S. with more than 20 top brands, including Adidas, Warby Parker, and Kylie Cosmetics which will no longer need to direct people to their websites for purchasing.

An Instagram spokesperson announced, “We will introduce a selling fee to help fund programs and products that help make checkout possible, as well as offset transaction-related expenses, We aren’t sharing the specific number right now. We are testing a selling fee with businesses during the closed beta. It will not change the price of the items for consumers.” That means Instagram wants retailers to cough up the fee in a switch for higher purchase conversion rates rather than pushing users to pay a convenience fee for purchasing through the app.

Check out tags will display on feed posts, Stories and Explore page from the brands in the limited beta that Instagram plans to ultimately open to more companies. When people tap the posts to reveal product tags and initiate one, they’ll see a Checkout with an Instagram button instead of the old “View on Website” button.

Checkout on Instagram is currently in exclusive beta for brands and accessible to users in the US. The brands below will start rolling out today and over the next weeks — and more will be coming soon!

Adidas @adidaswomen & @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain
Burberry @burberry
ColourPop @colourpopcosmetics
Dior @dior
H&M @hm
Huda Beauty @hudabeautyshop
KKW @kkwbeauty
Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics
Michael Kors @michaelkors
NARS @narsissist
Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics
Oscar de la Renta @oscardelarenta
Ouai Hair @theouai
Outdoor Voices @outdoorvoices
Prada @prada
Revolve @revolve
Uniqlo @uniqlo
Warby Parker @warbyparker
Zara @zara


Celebrity, Instagram Tutorial

Social media companies should ban “damaging” celebrity-endorsed ads encouraging weight loss aids, England’s top doctor has said. Some celebrities with massive followers are promoting products such as diet pills and detox teas on Instagram.

Prof Stephen Powis, NHS medical director, discusses these products have a damaging effect on the mental and physical health of young people. He is also urging celebrities to act “responsibly.”

Prof Powis said: “If a product sounds like it is too good to be true, then it probably is. The risks of quick-fix weight loss outweigh the benefits, and advertising these products without a health warning is damaging. Highly influential celebrities are letting down the very people who look up to them, by peddling products which are at best ineffective and at worst harmful. Social media companies have to stamp out the practice of individuals and companies using their platform to target young people with products known to risk ill health,”

Fires lit by other people

Some influencers have promoted weight loss aids for payment on Instagram, and this type of promotion is growing as brands realize how influential their posts are on young audience. The Competition and Brands Authority lately announced a clampdown on celebrities who do not precisely label their posts as being paid-for ads, but there are few precepts around what they can promote.

NHS England’s national mental health director Claire Murdoch said that the intention was not to “suppress business or comment on what good business looks like.”

However, she displayed concern over the influence these public figures had over young people at an “impressionable” period in their lives.

“Both the celebrities themselves and these social media companies themselves should be more responsible,” she added.

A toxic influence

  • Kim Kardashian, who has 127 million followers on Instagram, was criticized for promoting appetite-suppressing lollypops last year. She later removed the post.
Celebrity Ads for Diet Aids Should Be Banned, Says NHS Director
  • Katie Price, who has1.9 million followers on Instagram, has promoted an appetite suppressant on her Instagram post, as did Vikki Patterson with 4.2 million followers, from the TV shows Geordie Shore and Loose Women.
  • Lauren Goodger of “The Only Way is Essex” has also promoted diet aids.
  • Actress Jameela Jamil, who campaigns for body positivity, has described Kim Kardashian as a “terrible and toxic influence on young girls,” and the meal replacement shakes as “laxative teas.”
Celebrity Ads for Diet Aids Should Be Banned, Says NHS Director

Ms. Jamil is the founder of the “I Weigh” Instagram campaign where she helps women to estimate their value beyond their weight and looks. Research from the National Citizens Service proves that at least one in five teens say that their appearance was the most significant thing to them, with over half of girls feeling the obligation and the pressure to be thinner, and a third of boys believing they should be more muscular.

“Taking any substance which impacts the body, without proper medical advice and support, is a risk,” said Prof Powis.

“Cosmetic treatments and get-thin-quick products which are readily and increasingly available and promoted can be harmful if not used correctly.”

instazood-automation tools for Instagram

What do you think about the influencers on Instagram? Do you think they have a responsibility about their followers?


Instagram Tutorial

Instagram is testing its DM (direct message) for the web on mobile and desktop, according to app researcher who shared a screenshot of the feature on Twitter.

Currently, the desktop version of Instagram is a minimal, pared-down tale of the mobile app that displays little more than the feed. There’s still no straight way to upload pictures, and the service is always delayed to add new features. Browser notification was added only last September. Some features, such as uploading stories, are restrained to the mobile app only. Instagram said it has “no plans to let users upload photos or stories from the desktop.” DMs coming to the web would be a big step ahead for the previously mobile-only app.

DMs on Desktop: Instagram is Testing Direct Messages for the Web

There are many reasons why this change to the web could be happening now. Instagram has established a standalone messaging app called Direct, which it started testing in 6 countries in 2017, and the transit to the desktop could be a hint that messaging has become more to the Instagram team. The move could also have something to do with Facebook’s plans to merge Messenger, Instagram DMs, and WhatsApp, into a single, united platform. For now, an Instagram spokesperson told The Verge that the feature isn’t being publicly tested.

DMs on Desktop: Instagram is Testing Direct Messages for the Web