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Instagram Tutorial

Instagram launched IGTV last year, along with their announcement of reaching 1 billion users! The first thought I had was: “What is YouTube’s reaction?” it is clear that this feature is in direct competition with YouTube. Let’s dive deeper into this.

IGTV vs. YouTube: Which One is Better for Video Content Creators?

High-level goals

Facebook’s primary goal is “connecting the world.” They are growing effort towards videos. When compared, advertisements on video cost more, meaning there is more profit in video content. The video is more and more perceived as a platform for connection. In parallel, Instagram connects people together via rich media, with the first investment into video in 2013. It’s a communication channel that lets you share life events with your friends through posted content, short stories and direct messaging surrounding this content.

So, what is IGTV’s goal? Related to company goals, it must connect. It connects people towards their interests through longer form videos.

Target audience + pain points

  • In Instagram, 15sec videos and brief, one-off stories are the extent to which videos are shared. But Instagrammers have more to showcase beyond these brief reels. Mainly, IGTV capitalizes on the growth of these “online celebrities” – newfound internet sensations making their fame on media platforms alone. Instagram mainly targeted Vine star Lele Pons, for instance, to create content exclusively for the platform.
  • On the other side, IGTV captures a younger audience – millennials invested in going into rabbit holes on their smartphones and those already following these growing internet sensations. Instagram celebrities targeting young audiences + millennials looking for a cool content match made in social media heaven.


  • Mobile-first

Mobile’s reach-only proceeds to grow. In Mary Meeker’s online trends, 3.4 out of 5.9 hours per day are spent on mobile and is most responsible for the overall growth in internet consumption. IGTV smartly leverages this extension by being mobile-first via its vertical-only video content. In a way, it also provides a more personalized viewing experience. It encourages videos that capture the face of the user using the front camera. It’s as if you are interacting with the user right on your screen.

IGTV vs. YouTube: Which One is Better for Video Content Creators?
  • Foundational Base

Now that Instagram has 1 billion monthly users, that is 1 billion users who can immediately use IGTV! This feature comes both as a button on Instagram and as a separate app. Users on both sides are already there. Content creators already have a following. Their audience already has content to start watching. This creates an excellent base to route current users to IGTV’s platform.

  • Encourages New content creators

We live in a remarkable era of the internet where we observe the rise of “web celebrities” who used other platforms such as Instagram to market themselves. A content creator said:

IGTV vs. YouTube: Which One is Better for Video Content Creators?

A new platform that does both video hosting and the marketing will make a persuasive case to switch. Actually, it makes sense for those influencers/celebrities to take advantage of IGTV because it saves them valuable time. On IGTV anyone can share content and let the content speak for itself. We don’t need to worry about fancy visual effects or polished editing. This moves away from the perky, preppy and curated Instagram feed and more towards an accurate and personalized form of creation.

  • Infinite Engagement

I just understood the idea behind naming it “TV” later in the game: “It is literally a TV!” while places like YouTube, Netflix, and Vimeo let you explore a feed before watching videos, Instagram throws it back old school and provides an infinite experience of a TV. There is always playing from the minute you open the platform to the last minute when you close it. You even like and comment or interact with other users while watching.

Where YouTube is a platform for people to find something they already have in mind. IGTV lets you get sucked into rabbit holes of infinite engagement. It can be really addicting, and that is a big opportunity for creators who need this kind of engagement for their content.

IGTV vs. YouTube: Which One is Better for Video Content Creators?

What is missing?

  • Money!

Mr. Systrom from Instagram notes that the main focus is on experience first before monetization. That makes sense because, in its early stages, activation and engagement are the top priorities. Although, monetization is clearly the next priority to fully grow this feature. This is not clear how IGTV plans to do that. Sponsored ads are viable and more conducive for brands to add long-lasting video ads. However, there must be a right balance, so it doesn’t much disturb the user’s watching experiences.

  • No content creation for content creators?

Right now, there is no way to create content on IGTV itself. One of the reasons may be due to the preservation of content quality, but this decreases the number of videos users might add on their channel. YouTube, recently declared they were launching features prioritizing content creators, which could be a compelling case to stick with YouTube.

  • Downsides of Vertical

Vertical videos prioritize mobile and these creators, still, those with already large followings on YouTube & those who upload or publish content in other formats will need to shoot and edit each video twice. If IGTV is trying to steal away people from YouTube, it will take a while before they consider vertical the way to go.

While the design provides a mobile experience, it is somewhat challenging to discover videos in this horizontal scrolling formats. In the interim, a complicated algorithm can solve this until a better discovery experience can be added.

  • Channels

At last, a brief note on channels: what is the point of channel if you can only add one!? If the channel = creator, then what is the difference?

Wrapping it up

Currently, monetization effort is the top priority. Total spending on video ads is expected to increase from $18 billion to $27 billion in 2021, and IGTV can boost this growth. So, if I were a content creator, I would experiment with both platforms. Whichever platform allows me to earn money faster and easier, will get my attention and that is where I will stick.


Instagram Tutorial

Years ago, Twitter was a dominant force in the online marketing world. Brands flooded to the quick-paced platform to get their product and content out in front of millions of users. Today, Twitter is still pretty popular, but the platform is not as powerful as it used to be. One of the reasons Twitter has seen a small decline is due to Instagram.

The Instagram vs. Twitter topic has been exciting. I’ve seen some brands, and big companies start to shift away from centering the Twitter and put more effort on Instagram. Right now, Instagram is where customers live. Still, does that mean you should forget about Twitter too?

Not necessarily. I’ll break down some of the differences and similarities between the two social media platforms and help you get a sharper picture of which one is best for your business.


Instagram vs. Twitter: By numbers

Statistics can provide you with much insight into which social network platforms you should work on based on popularity. It would be best if you didn’t make your decision only on these numbers, but they will give you an excellent place to start.

Instagram statistics

  • 1 billion monthly active users
  • 95 million posts per day
  • 80% of users are outside the U.S.
  • Users ‘like’ 4.2 billion posts per day

Twitter statistics

  • 326 million monthly users
  • 80% of active users on mobile
  • 77% of users outside the U.S.
  • 500 million Tweets sent per day
Instagram vs. Twitter: Which One is Better for your Business?

Even though Twitter has been around longer, Instagram surpassed the number of monthly active Twitter users. This statistic alone is what has made more brands take notice of the platform and begin to discover the art of Instagram marketing.

Twitter, however, wins in the content sharing area with more than 500 million Tweets sent out per day compared to 95 million posts per day on Instagram.

Instagram vs. Twitter: Audience

A big part of the Twitter vs. Instagram debate arises from the point that they both have the same audiences. When you take a look at their demographics, you will see that the two platforms have similar users in age, education level, income, and even location.

Instagram vs. Twitter: Which One is Better for your Business?
Instagram vs. Twitter: Which One is Better for your Business?

The primary user age for both platforms is 18-29-year-olds. After 50+ years old, the number of people begins to drop significantly. The other statistics show Instagram and Twitter are especially popular among people in their 20s who are either in college or are newly graduated. This is usually the user base that drives social media growth in general because this group is the most active.

If you are after a younger audience, you can’t really go wrong with either of these networks. The even divide in location and gender gives brands more reach than sites like Google+ or Pinterest which have users that are either predominantly male and female, respectively. As the overall demographics for both social networks are equally matched, you should look at the audience of your critical profile to find out who is following you. The more information you have about your audience, the more targeted you can make your content. Your posts on social media should be tailored to your audience as much as possible to get the best results.

Instagram vs. Twitter: Which One is Better for your Business?
Instagram vs. Twitter: Engagement

Instagram has the most engaged audience of any social media platform. It concentrates on keeping users stuck to the platform while they are browsing with a few to no distractions. There are no clickable links available in the captions while scrolling through your feed. By eliminating unnecessary features, Instagram can keep customers focused on the posted content, which is a significant advantage for your business.

Instagram vs. Twitter: Which One is Better for your Business?

On the other hand, we have Twitter which is quite noisy. The feed is filled with links to news articles, blog posts, videos, and other things that take you away from Twitter’s platform. That makes it harder to get people to see your content and engage with it. Also, because Twitter moves so fast, the lifespan of your Tweets can drastically change depending on how many other users your followers are following.

Instagram vs. Twitter: Which One is Better for your Business?
Instagram vs. Twitter: Which One is Better for your Business?

Those two Instagram by themselves got more engagement than all of McDonald’s tweets combined about “the All Day Breakfast” promotion. While Instagram has more engagement on its platform, Twitter builds engagement outside of the app. This is why companies should have a second thought about taking their focus away from Twitter. People can’t easily share a blog post on Instagram.

The engagement for Instagram basically begins and ends in the platform. However, with Twitter, you can drive engagement outside of the app by getting users to Tweet links to content on your website and other social media platforms.

Instagram vs. Twitter: Functionality

Instagram keeps you within the platform on purpose. The company highlights the posts users share. The value comes from within the app. Twitter is actually a content sharing tool. There isn’t much original content on Twitter, and the platform initially consists of users sharing links or live updates. It’s all about following what’s going on in the real time. The value of Twitter comes from the content you discover on another site. Imagine if users couldn’t tweet links. It would not be as successful as it is today. This doesn’t mean that either method is better than the other, they are just somehow different. Depending on your company’s goals, one might be more beneficial than the other. Learning the difference between how people use Instagram versus how they use Twitter is essential when it comes to determining which is best for your brand.


Is Instagram the “Twitter killer” that some people say? Not really. Even though they have a similar audience and demographic, they have entirely different uses in your social media marketing strategy. Instagram is a site to publish original content and build your brand awareness. Twitter is an excellent tool to curate and share content, as well as engage and interact with your target audience.

Which one would you prefer to use for business? Let us know in the comments below.


Instagram Tutorial

Instagram is a great social network platform for promoting your artworks, although it has one, big drawback – you can’t put clickable links in your posts. If someone sees your product and wants to purchase it, they have to go to your profile page, click to visit your store, then buy the specific product they saw on Instagram.

With each click and page load, your chance of losing the customer grows and grows. So why not sell them right on that very same Instagram post?

The “how” is going to sound a little hinky and off-putting, but 1k of Instagrammers are using it every day to buy and sell products. Why shouldn’t they be using it to purchase your handmade goods, too!

How to Sell your Artwork on Instagram?

How to sell artworks on Instagram?

Create some great art and be consistent: Obviously, you have to be making art with skill, and you should express something. You also need to be consistent and create art in a series.

Set up a good profile & learn to use the editing tools: These first two points are the minimum barrier to entry. If you’re not able to do these, you won’t get noticed on Instagram. Far too many artists have empty Instagram profiles with no posts, no description in the bio, and poorly composed pictures of their art. You can take good photos with even cheap smartphones, and late-model iPhones are more useful than most point and shoot cameras.

The Instagram editing tools are pretty helpful. You can edit exposure, contrast, colors, and cropping. The filters themselves are usually enough to correct any issues you might have with low exposure or similar problems. Take good photos, then use the Instagram editing tools to adjust your pictures to make your artwork look like it does in real life.

Interact with people and build your following: First, you should learn about using hashtags. If you’ve been on Twitter before, you should be familiar with the concept. You’ll often see users add words like #art or #artistsofinstagram in their caption while uploading. These hashtags become clickable links, and you can search them within Instagram. This is how people discover new artists on Instagram. The ideal number of hashtags is different for each user, but it’s somewhere between 3 – 8 hashtags per post. You can put hashtags around almost everything, but you should consider adding hashtags relevant to your medium, subject matter, and location. This last one helps people find local artists.

Here is an excellent example of the proper use of hashtags on Instagram.

How to Sell your Artwork on Instagram?

I would strongly suggest thinking of Instagram as a social network where you make new friends and try to interact with people, instead of just another platform to post your art. Instagram has a history of being open to awesome stuff. While they let you advertise on the platform, people aren’t used to being sold on Instagram, so keep your advertising to a minimum and instead be a lot more fun. You’ll gain followers quickly, and when you do mention you have something for sale, users will be more responsive.

If you are one of those busy artists who doesn’t have time for anything except arts, you can make use of Instagram automation tools such as Instagram bots and post schedulers to automate your Instagram routine tasks and get on with creating more art.

Identify the tastemakers: Just like other social media platforms, there are many people on Instagram are very influential. you should figure out where your ideal customers are hanging out, and whom they listen to when they’re online, then reach and feature them on Instagram

They might be curators or art dealers with big followings or celebrities who are into the kind of art you make. They might be YouTube stars or bloggers with huge audiences. Whoever they are, follow them and interact with them on a regular basis. You can send them some fun pens and ask them to send you a doodle with them. Comment on their posts and share it with your followers by tagging them in the comments.

Track your progress: It is easy to get lost in the never-ending loop of new posts on Instagram. If you’re purposely going about building up a new following, then it makes sense to write down the follower numbers you have on a given day and set a goal of adding 20% more followers in a week, or something like that. Track what you do that gets you more followers, then do the thing that’s successful and skip the stuff that’s not.

How to Sell your Artwork on Instagram?

Try a flash sale: A flash sale is a great idea to unload some inventory, and Instagram is filled with art flash sales.

Use the cool features: Instagram has rolled out a lot of new features that you can use to promote your artworks on the platform. You can make use of Instagram stories, polls and question stickers for getting some feedback. Get creative with live videos and story stickers, and after gaining followers; you can use Instagram shoppable posts or swipe ups to direct people to your online store and sell some goods.

That’s it.

Hope you find these tips helpful. If you have any other questions about Instagram marketing, you can ask us in the comments below.